In the ever-accelerating and unpredictable realm of modern business, the employment landscape is likewise set to become more competitive than ever. Companies of varying sizes are locked in a constant battle to attract and retain top employees.

This challenge is even harder for smaller entities like startups and small to medium-sized enterprises (SMEs), where every team member’s contribution plays a crucial role in the business’s overall success. In such an environment, the loss of a key employee can have a significant impact on the profitability and growth of a business.

Furthermore, startups and SME businesses often operate in niche markets or with innovative models, which makes the expertise and creativity of their employees invaluable. In this context, the ability to retain skilled professionals becomes a strategic imperative rather than a simple human resources goal.

In this article, we aim to provide employers with advice on maintaining a stable and motivated workforce over time. By focusing on strategic approaches and leveraging modern tools, employers can create an environment that draws in highly competent workers and retain them for the long haul.

No. 1

Automation of Basic Tasks and Processes

Startups and SMEs operate in a fast-paced and unpredictable environment that requires them to be highly efficient to stay competitive. Automating routine tasks is a pivotal strategy for both maximizing productivity and retaining top employees. Through automation, companies can free up their employees' time to focus on more creative and high-value activities, which are also often more fulfilling and motivating.

Implementing digital tools for automation can range from simple task management systems to more complex AI-driven solutions that handle aspects like data analysis or financial management. These tools boost operational efficiency and reduce the chances of burnout among employees, who might otherwise be overwhelmed by the volume of repetitive tasks they must accomplish.

Automation, when done right, can enhance job satisfaction by enabling employees to engage more deeply with their core responsibilities and contribute more meaningfully to the company's objectives. In particular, a digital payroll system is instrumental in elevating operations and preserving job satisfaction at startups and SMEs. By automating and streamlining a company’s payroll procedures, these systems minimize errors and delays, which are often sources of employee frustration.

Furthermore, it’s also now entirely possible to find an enterprise-grade payroll management system at an accessible price point for smaller business entities. Modern payroll software for small businesses incorporates capabilities previously only found in more expensive solutions, such as real-time crediting of commissions and incentives and even the option to integrate loyalty programs.

For companies in search of a reliable online payroll system, Philippines-based digital payment solutions provider Maya Business comes especially recommended, as its digital disbursement system offers all of the above features.

No. 2

Competitive Compensation Packages

The structure of a company’s compensation packages is one of the most foundational determinants of employee retention. Employees at startups and SMEs tend to fill multifaceted roles, and these roles may also evolve as the business grows. This makes it even more important for employers to offer competitive compensation packages. These packages should align with industry standards and also reflect the unique contributions and roles of each employee.

It's important to note, however, that competitive compensation is not necessarily just about offering the highest salary. It encompasses a range of benefits like health insurance, retirement plans, and perhaps equity in the company. Many professionals, especially those in the startup world, will likely see the possibility of owning a stake in the business as a powerful motivator, as it aligns their personal development with the company's success.

No. 3

Work-Life Balance

Work-life balance is increasingly important for modern employees and companies that support this approach for their teams to enjoy higher rates of employee job satisfaction. SMEs and startups have the opportunity to innovate in this area by implementing flexible work policies. This could include options for remote work, flexible hours, or compressed workweeks, all of which can help employees manage their professional and personal responsibilities more effectively.

These flexible arrangements are not just perks, either. As the global business landscape evolves, they’re rapidly becoming essential components of an attractive employment package. They signal to employees that their personal life and well-being matter to the company.

Moreover, employees who feel they have control over their work schedules are often more productive and engaged during their working hours. For smaller businesses, this can translate into higher quality work and a more motivated team that’s well-equipped to drive the company's success.

No. 4

Career Advancement Opportunities

Career development and advancement opportunities are key motivators for many professionals, especially if they’re drawn to the dynamic working environments that smaller businesses provide. Thus, businesses that provide clear pathways for career progression have higher chances of attracting skilled and ambitious employees—and retaining them for the long term. Employees need to see a future for themselves within the company, as well as a clear path toward meeting their career goals and aspirations.

For startups and SMEs, opportunities for career advancement might look like tailored development programs, chances to take on new responsibilities, or even cross-functional training. These initiatives essentially communicate the company’s investment in their employee’s future. Smaller companies also often have more flexibility to create customized career paths that align with both the employee's skills and the company's needs. This makes them particularly attractive workplaces for career-focused individuals.

No. 5

Employee Feedback Mechanisms

Incorporating regular employee feedback and involving them in decision-making processes are powerful tools for retention. These practices make employees feel valued and heard and also contribute to a more dynamic and responsive workplace. Smaller business entities can benefit from the agility and close-knit nature of their teams to implement these practices more effectively than larger corporations.

Regular feedback sessions, surveys, and open forums for discussion allow employers to gauge employee satisfaction and address concerns proactively. Moreover, involving employees in decisions that affect their work or the company at large can make them feel like more active participants in the company’s growth and development over time.

Takeaways

Retaining top talent in an increasingly competitive employment landscape requires a multifaceted approach. It's not just about financial compensation; business leaders also must build an environment where employees feel important and see a future for themselves. Employers who are attentive to changes in the modern business environment and proactive in their approach to employee management are more likely to succeed in retaining their most valuable asset—their people.

Home-based entrepreneurship, an enticing concept, has undeniably piqued interest worldwide. Why so, you ask? Flexibility, cost-effectiveness, and creative freedom are just a few compelling reasons. Yet, for all its appeal, home-based entrepreneurship poses unique challenges. 

Even so, these hurdles offer room for growth. In this article, we will embark on this illuminating journey together. We will delve into the essence of operating a business from the comfort of your household. Moreover, we will unravel its complexities, offering you an unparalleled understanding of this burgeoning trend.

Welcome, future domestic innovators–here is an insightful glimpse into the realm of domestic business ventures where we turn potential into reality!

The Rise of Home-Based Entrepreneurship

Welcome to the era of home-based enterprises. Over the years, the number of people choosing to launch businesses from their abodes has skyrocketed. Why this seismic shift? In essence, technology has paved the way. Advanced communication tools, for one, have eased interactions, crossing geographical boundaries. 

Furthermore, digital marketing has enabled effective promotion beyond physical limitations. Amid the pandemic, this trend has only accelerated. Indeed, a silver lining was the discovery of how viable and profitable home-based ventures can be. 

Reflecting on these developments, it is clear: We are witnessing a revolution in the business landscape, making it an exciting time for future residential moguls.

The Benefits of Home-Based Entrepreneurship

Now that we have taken a glimpse at the rise of home-based ventures, let's delve into their numerous benefits.

No. 1

Flexibility of Work

Firstly, residential business owners relish unparalleled flexibility. They can schedule their day to suit personal obligations or even whims. Balancing work, personal life, and recreational activities has never been easier. Furthermore, the freedom to set working hours provides control often missing in traditional workplaces.

No. 2

Reduced Costs

Secondly, a home setting for your venture significantly cuts costs. Ditching the commute saves both time and money. The daily hustle of getting to work is replaced by a leisurely walk to your home office. Additionally, overhead expenses tumble. Rent for office space, utility bills, and maintenance costs are drastically reduced or completely eliminated.

No. 3

Comfort and Personal Environment

Living room entrepreneurs also enjoy the comfort of their familiar surroundings. The lack of a stressful office environment promotes productivity and work satisfaction. Interestingly, a personalized workspace plays a vital role in enhancing work output. You can set up your office furniture just how you like it, boosting creativity and efficiency. If setting up seems challenging, experts can give you a hand, ensuring your workspace is both functional and aesthetic.

No. 4

Expanded Opportunities

Moreover, home-based entrepreneurship opens up a world of possibilities. The Internet provides access to a global marketplace, allowing entrepreneurs to reach customers far beyond their local area. It also offers a plethora of business opportunities across various industries, giving budding entrepreneurs a wider scope to explore and innovate.

No. 5

Personal Fulfillment

Lastly, and perhaps most importantly, house-based entrepreneurship leads to profound personal fulfillment. Pursuing your passions from the comfort of your household allows a direct impact on your business growth. You make the decisions, you reap the rewards, and you feel the satisfaction of your work's impact.

To sum up, the benefits of operating a business from your dwelling are multi-dimensional. They offer an enticing concoction of personal ease, financial benefits, and potential for expansion. 

The ability to protect your creative energy in a familiar and comfortable setting adds further allure to this enterprise model. Collectively, these elements make home entrepreneurship a desirable choice for today's dynamic business minds.

The Challenges of Home-Based Entrepreneurship

While home-based business offers enticing benefits, it's essential to understand the challenges too. After all, preparation is the key to success.

No. 1

Isolation and Lack of Social Interaction

One common struggle for homepreneurs is the feeling of isolation. Traditional office environments encourage social interactions, providing opportunities to collaborate, network, and build relationships. Working remotely, however, can limit these interactions, potentially affecting mental health and job satisfaction.

No. 2

Difficulty in Separating Work and Home Life

Achieving an optimal work-life balance presents a significant challenge. When your domestic space doubles as your office, drawing the line between personal life and work can prove to be tough. 

An expert company, Zapt Movers, has done research underscoring this difficulty, revealing that many individuals struggle to disengage from work when their office is mere footsteps away from their personal space. 

However, consciously setting boundaries and designating separate zones for work and relaxation within your home can significantly alleviate this issue, enabling you to better juggle your professional responsibilities and personal life.

No. 3

Limited Business Resources

Working from a residential office might limit access to business resources. Physical resources such as meeting rooms or tech equipment may not be readily available. Additionally, networking and building business relationships can be more challenging without traditional office environments and events.

No. 4

Motivation and Self-Discipline

Motivation and self-discipline can also be tested in a home-based business setting. With no boss or colleagues to monitor your work, self-motivation becomes crucial. Staying disciplined and focused is paramount to maintaining productivity and meeting business goals.

No. 5

Potential Legal and Zoning Issues

Finally, navigating legal and zoning issues can pose a significant challenge. Home-based businesses might run into zoning laws that limit the type of business allowed in residential areas. Certain permits and licenses might be required, adding to the complexity of setting up your business.

Takeaways

So, there we have it–a deep dive into the fascinating world of home-based entrepreneurship. From its surge in popularity to its numerous benefits, this trend is indeed appealing. However, it is not without hurdles. Navigating through isolation, maintaining a work-life balance, and overcoming potential legal challenges may seem daunting. Despite these obstacles, the rewards are substantial. 

Ultimately, each entrepreneur's journey is unique, offering a mix of challenges and triumphs. With the right strategies, the dream of running a successful business from the comfort of a household is entirely attainable. It's a thrilling time for potential homepreneurs. So, what do you say—is home-based entrepreneurship for you?

Marianna Hewitt celebrating International Women’s Day with Oak and Fort, a modern lifestyle brand which is not only woman-founded but also led by women. Since the launch of her flagship product, the Jet Lag Mask, she has been a great force in the wellness and self-care movement, inspiring others with her success.

Operating a new business can be an exciting, but daunting adventure, with several factors to consider before leaping. Statistics show that more than 50% of all small businesses collapse before their fifth anniversary.

Before opening your doors for business, there are various critical stages, from drafting a business strategy and collecting money to building a brand and establishing operations. A detailed checklist ensures you cover all the crucial bases and set yourself up for success.

01

Knowledge or ability

Obtain the required skills and knowledge necessary to succeed in your chosen industry once you decide on the type of business you want to establish. Although it will take time and work, you will have all the information you need to launch your business idea from scratch.

Since it is critical to have a business plan, gathering all of the pertinent reseach will make it that much easier to compile all of the data you need. By creating a business plan, you will determine if your service is in demand and if it is worthwhile to pursue the idea in the first place.

If you have the appropriate expertise, create a business plan independently. Alternatively, you can always seek the assistance of an experienced business consultant.

02

Staffing

Your staff can either grow or destroy your business. Without competent human resources, no company can thrive. Therefore, you must enlist a team of knowledgeable staff who plan to attract the right talent for you company.

Additionally, consider collaborating with a recruiting agency to fill your openings with competent people. Furthermore, several websites make it easier to find the right type of candidates you are looking for.

Enlisting help from a staffing agency might ease your work and save you money. So, it is worth the extra step. You must also factor in training in addition to hiring the right people, so keep this in mind, too.

03

Start-up costs

Estimating your start-up costs is one of the most important variables when starting a new business. It would help if you calculated the whole cost of starting and running your business. For instance, the start-up costs for a manufacturing unit you want to create might be high.

Consider the cost of the land or building, the industrial setup, the acquisition of machinery and equipment, the investment in furniture and office supplies, and a variety of other assets that will require funding. Similarly, a retail business will have start-up costs for construction, interior remodeling, and showroom design.

Once your business is formed, you must consider the operating capital needed to keep it running. You must examine the inventory you maintain on hand, the credit you can provide your customers, and the credit you may receive from suppliers.

However, you should not constantly rely on credit from suppliers, especially if you are a newcomer to the sector. Avoid company debt in excess when you start funding your business as this may hinder your growth in the future.

04

Legal licenses, permits, and insurance

Addressing the legalities of running a business is not the most enjoyable aspect of beginning a retail business, but it is necessary. You must decide on your business structure, ranging from single proprietorship to corporation.

It is typical for merchants to form limited liability corporations to reduce personal risk, but make sure you receive legal counsel before deciding on the best business structure for your specific circumstances.

Before opening a retail business, you should also extensively investigate what licenses and permissions are necessary for your area. Verify federal, state, and municipal government requirements because regulations vary. Some applications take a long process, so start as soon as possible.

05

Competitors

Look into the companies that provide comparable goods or services. You may learn about their target markets and the places they serve.

If they serve a comparable demographic, consider opening stores further away from them or focusing on a different market. You might also join a local chamber of commerce or entrepreneurial group to meet individuals working on similar projects.

06

record-Keeping

Before establishing your company, devise a method for tracking your sales, income, expenditures, and operational costs. With the help of an organization, you may track your expenditures and file your taxes. Consider hiring an accountant or studying software options that can automate some tasks to help you with this.

07

Payment processing systems

Installing payment processing hardware is essential. Buy payment processing equipment such as credit card readers, POS systems, or mobile card readers. Be certain that the equipment is compatible with your payment processor.

There are numerous types of credit card machines, each with its advantages. Countertop, mobile, virtual, and integrated point-of-sale (POS) systems are some of the most frequent credit card terminals. Mobile terminals are ideal for companies that sell on the move, such as during trade exhibits or events.

Takeaways

Starting a new business can be challenging but achievable by implementing the right strategies from the beginning of its inception. Consider adopting this checklist to achieve the best results for your particular venture.

With so many resources available online, you are sure to gather the best tools and resources available. Take advantage of the many advances in technology that will allow you to automate common tasks and processes. This will allow you to free up your time to focus on your business strategy, growth, and expansion.

Likewise, Hello Lovely Living is here to support you with your business endeavors, so feel free to reach out to us for a free consultation on the many graphic, web, and digital marketing services available.

@unsplash

According to the SBA (Small Business Administration), approximately 50% of all US businesses are home-based. Additionally, reports from the Pew Research Center reveal that 16 million Americans are self-employed. This makes up nearly 30% of the total workforce. The majority of these businesses are sole proprietorships; thus, every decision, be it related to inventory or financial investment, is made without any additional advice or support.  

Unlike large companies, small business owners like sole proprietors do not have a CFO (Chief Financial Officer) to advise them about their company’s financial condition or direction. Thus, home-based businesses struggle to maintain their good standing or fail to grow. What can a home-business owner do in this situation? The answer is simpler than you think: Hire a financial advisor. In this article, we discuss a few points to consider when hiring one.

What does a financial advisor do? 

Generally speaking, financial advisors assist entrepreneurs with deciding the course of action for their revenue earned. However, their role is not limited to financial advice. Rather, there are numerous services that you can select from based on your current and ongoing needs.

• Debt Management: Creating strategies to pay off debt and avoid the same costs in the future. 

• Tax Planning: This includes tax return preparation, planning tax-loss harvesting security sales, enhancing tax deductions (and exemptions), using capital gains tax rates wisely, and more. 

• Insurance & healthcare advice: Providing the best solutions for you and your teams’ healthcare on a long-term basis. 

• Budgeting: Strategies to meet business goals (both short-term & long-term) within your budget. 

Apart from this, financial advisors can also assist you in retirement and estate planning.

Signs you need a financial advisor

Though you do not need any specific reason to work with a financial advisor, certain signs call for professional assistance. These signs include: 

• You do not know how and where to invest business earnings.

• You are frequently losing money on your investment(s).

• You do not have an estate plan.

• You are currently struggling with debt payments.

• You are constantly failing at creating a budget. 

If you have already designated personnel to manage your finances and assist you with business decisions, you do not necessarily need to appoint a new person. Instead, you can connect with a financial advisor business coach to train your already appointed staff. They can help you in deepening your client relationships, and you will be able to envision your business's future growth with just a few helpful insights. 

It is important to note that not all coaches are created equal. Try to find one with a well-developed signature program that aligns with your business goals and objectives. A signature program is a coaching framework that has been refined and perfected over time, providing a structured and effective approach to achieving specific outcomes. With a signature coaching program, a business coach can help you develop new skills, improve your performance, and achieve measurable results, ultimately leading to the success and growth of your business.

How to choose a financial advisor? 

A financial advisor can make or break a business. Therefore, you must practice due diligence when appointing one for your home-based business. Some of the things you need to take into consideration when selecting a financial advisor include: 

• Is the financial advisor certified? Check the certification of the advisor.

• What types of services are offered and what are the fees? If they have connections with a prime broker for small and emerging hedge funds, that's better.

• Understand the financial advisor’s approach and beliefs, and check if it aligns with your goals. 

• Look for someone who has the appropriate tools and resources to teach you financial freedom.

Takeaways

It does not matter whether you own a small business or a global enterprise; you need a financial advisor or an entire team to help you make the most appropriate financial decisions for your business. Nevertheless, it is good to keep in mind that every financial advisor will have different strengths to bring to the table. Not any one individual receives the same level of training and experience, so you must be vigilant in selecting a professional that is knowledgeable and capable of bringing you positive results.

Photo by Mathilde Langevin on Unsplash

A business can benefit a lot from compelling content. And it’s no secret; almost 90% of non- and for-profit organizations use content to market. With it, they can effectively showcase their products and services. They can also use it to attract customers and make them more interested in their brands. Or they can simply use it to improve their online presence.

If you’re having trouble creating compelling content for your business website, you may want to know these brainstorming tips.

01

Clearly define the purpose of your content

While you know that you need compelling content, you should also determine why you need it. Is it to improve your rankings on search engine results pages? Is it to improve the time visitors spend on your website? Is it to advertise and promote new products and services? Is it to complement the new convenient functionalities of a business app, like Jobber, that you’re using or going to use?

Even if your content is great, it doesn’t matter if it can’t help you achieve the goal you have in mind. For example, 82% of customers do business with companies because of their content marketing efforts. If you don’t clearly define your content’s purpose as content marketing, you can’t hope to experience that same benefit many businesses experience from their content.

02

Scour social media platforms to see what’s trending

There’s no denying that the top social media platforms are where most of your target audience will always be present. Before, these platforms were only exclusive to allow people to reconnect. However, nowadays, it’s become a place where people get their news, entertain themselves, and even do business in. You need to take advantage of that when creating new and compelling content.

Scour social media platforms to see what’s trending. Know what your target audience is looking for and what they want to see. Even if those things aren’t related to your business, you can always try to exploit them and incorporate them into your content. 

For example, if cryptocurrency is a hot topic right now, you can try to create content discussing if using cryptocurrency to pay for services and products you offer might or might not be a good idea. Or, if digitization is trendy, you may go for a topic that discusses how an invoice template helps your business.

03

Pick and research the topics you need for your content

As soon as you establish the purpose of your content, the next step is to pick and research the topics you want to write or create videos about. Suppose that you have a property maintenance company, and you decided to make compelling content for more people to hire you to get their properties maintained. 

With those things in mind, you may want to create content about topics such as the following:

• Why properties need to be maintained

• Why you should maintain your property while you’re on a family-friendly vacation

• How property maintenance can improve your property’s value

• Why you should let professionals deal with their property’s maintenance

Doing those things can narrow the ideas you need to bounce off during your brainstorming session. And it will allow you to be laser-focused on topics that can help you achieve your goal by creating compelling content.

04

Revisit your old content

Before you think of new ideas for your site or social media account’s new content, you may want to revisit your old content. Try to find the pieces that worked before and build on them. On the other hand, you can try to re-explore topics that your old content may have failed to cover completely. 

Revisiting old content can help you find inspiration without looking beyond what you already have.

05

Check your competitor’s content

Aside from checking your old content and social media platforms, you can also observe your competitors' websites. Imitating your rivals, and how they produce, and create content for their website would be a great idea as it saves the business’s time and effort.  

For example, if they primarily post videos as their content, you might also want to focus on creating videos. And that’s a good idea. After all, more than 62% of customers often say they love video content. So, if your competitors use video and they’re experiencing success, there’s no harm in imitating their content strategy. 

06

Keep an eye out for news related to your industry

If you’ve already exhausted most of the sources of inspiration and ideas listed in the previous sections, you may want to try sourcing content ideas from the news. The only limitation with this one is that the usefulness of news to your content depends on what kind of business you have.

For example, if your business is highly niche, the news coverage in your industry may be far fewer. However, it doesn’t mean it’s the end for you. Instead of waiting for news to happen, you may want to create one for yourself. Be always on the lookout for any newsworthy events in your business, and use those events as topics for your content.

Takeaways

Those are some tips on how you can brainstorm ideas to create compelling content for your website. Thankfully, they’re not exactly difficult to pull off, so go ahead now and start brainstorming for the new pieces of content you’ll post on your website.

Needing more assistance and support with content creation? Stina at Hello Lovely Living can help you define your goals and come up with a content creation strategy that works for you. Get in touch with Stina here.

References:

1. Demand Metric. “Content Marketing Infographic.” Content Marketing Infographic | Demand Metric. Accessed August 10, 2022. https://www.demandmetric.com/content/content-marketing-infographic

2. Zimmerman, David, Simki Dutta, and Leigh-Anne Truitt. “How Content Marketing Benefits Businesses.” How Content Marketing Benefits Businesses | Clutch.co. Accessed August 10, 2022. https://clutch.co/seo-firms/resources/how-content-marketing-benefits-businesses 

3. McCoy, Julia. “5 Big Content Trends You Need to Know Now.” Search Engine Journal, April 14, 2021. https://www.searchenginejournal.com/content-trends/329253 

4. Murray Hunter. “How to Build a Business By Copying and Improving Other Businesses.” MIC. September 22, 2012. https://www.mic.com/articles/15176/how-to-build-a-business-by-copying-and-improving-other-businesses

@hellolovelyliving at Coffee Dose in Costa Mesa, CA

The success of any business has always rested on building a brand and creating appealing designs that can spark the interest of buyers and start trends in the market. 

If there's one thing we've learned as a naming agency providing catchy and creative names for businesses, it's that the perfect brand name can make or break your business.

Take Coffee Dose in Costa Mesa, CA, for example. What started as Jeni Castro laying in bed with her husband blurting out a casual, "I want to open a coffee shop." has resulted in multiple locations across Orange County along with a cult-like following.

“It really comes down to her branding,” says Stina, Hello Lovely Living Founder. She started with a catchy name with a personality to match, and it took on a life of its own. “Visit the cafe and you will see branded mugs that say “Karen Tears” and Anti-Bitch blend coffee. You get where she’s going with her message, and that is memorable. It’s all about creating an experience.”

So, if you're looking for inspiration and are unsure of the most lucrative name to give your company, this article can help you find the best one.

@hellolovelyliving

@hellolovelyliving

Three important steps

in choosing the best business name

01

Study your brand

Besides developing an excellent product, your business’s brand is the most important component you should focus on fine-tuning and perfecting since it affects how you want your business to be seen. Crafting a trusted brand identity is one thing you cannot afford to ignore while naming your brand.

Consider the consulting firm Accenture. What strong ideas come to mind when you see, read, or hear the name? For starters, it boasts a smooth, sophisticated, and high-end tone. For one of the world's premier consulting organizations, this works quite well.

A normal digital gadget, such as the Alexa or iPhone, would not be named in the same manner. And that’s because these kinds of names would be inappropriate for their identity and what they are seeking to achieve.

02

Consider various name concepts

This is the exciting part! Gather your naming group (if you have any at this point), get some markers, a notepad, and a whiteboard, and let your imagination run wild! Remember, the brainstorming phase is not an analytical stage. You do not need to assess names right now. Simply step up your creativity and let your imagination flow.

Don't be hesitant to jot down bad names. In fact, we strongly advise you to compile a list of names that make you feel uncertain. You never know what you’d be able to make out of them. 

That said, here are some easy tools to help you with naming:

• Thesauruses

• Visual names, sometimes with a color component

• Industry jargons

• Words that rhyme

If you eventually wind up with 200 potential names at the conclusion of the brainstorming session, that's a good thing since the next stage is we’d be focusing on reducing this list.

03

Validate & Test

We all agree that your top choice from the list of names is the perfect business name for you! But before you can cheer, you must first pass a few crucial assessments. A thorough evaluation procedure will assist you in determining whether your preferred business name(s) are viable and available.

So make sure you get:

• Customer feedback: This is essential when it comes to validating your business name. And it can be done by gathering honest feedback from friends, family, or even random people you meet at a bar or cafe. Don't hesitate to tell them why you require their help.

• A Good Domain Name: A good website is essential for every company, and so you must determine whether your desired name has an accessible domain name. In an ideal world, you would have immediate access to nameofyourbusiness.com. However, this is not always the case, and you’ll have to visit a domain marketplace and pick one of the premium domain names for sale that aligns with your brand. 

• Trademark: You may despise this method because of the procedures it requires, but it can save you a lot of legal troubles along the way, as most modern words have already been trademarked in some fashion. You must therefore determine if the name of your firm satisfies the trademark standards or is encroaching on someone else's trademark. Ensure you consult with a legal professional, as failure to register a trademark could result in cease and desist letters in the future.

@hellolovelyliving

@hellolovelyliving

Takeaways

Brand names may increase sales and financial performance for your company, making it the game changer that is required to surpass the competition. Creating a business name that resonates with your company's identity is a fantastic way to pique the interest of your target clients.

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.

@hellolovelyliving

When setting up and maintaining your boutique enterprise, buying from wholesale clothing vendors will undoubtedly be the most cost-efficient and profitable method of sourcing items to fill your shop with. Buying in bulk almost always allows purchases to be made at a lower cost per item, so you can turn your attention to growing the choice of clothing available at your shop instead of worrying about the financial side. 

Another great thing about purchasing wholesale women’s clothing is that there is a huge range of choices. Dear-Lover, a leading online wholesale fashion marketplace, sources fabrics for its clothing from over 650 vendors, so each piece is unique and of a bespoke style. 

That said, an extensive collection can make it difficult to decide what to place an order for. Even if you’ve been working in the industry for years, it’s always tricky judging what will sell. This is where it’s paramount to truly understand your customer and their needs. Below are a few top tips to help judge what your consumer wants. 

Choosing the Best Wholesale Women’s Clothes According to the Customer 

There are several factors to consider when making a bulk purchase of boutique clothing, and properly thinking about each one will ultimately help you source the very best selection for your business. 

No.1

Clothing Trends 

Consumers of fashion are largely led by what they see each other wearing, with particular emphasis on the current style of celebrities and others on social media. If you take a walk around your city and see hundreds of people all wearing, for instance, denim shorts or skater dresses, you might feel tempted to follow suit. This is how trends emerge and spread across the population - it’s important to stay attuned to these clothing fads! 

No. 2

Seasonal Dress

Part of selling successfully in your boutique is choosing to source, dependent on the season. You don't want to buy a surplus of cozy, knitted jumpers just as the weather starts getting warmer. Customers tend to buy according to their current desires, as opposed to thinking about their future wardrobe, so you should really maximize your efforts to select clothing that is optimal for the appropriate season and weather.

No. 3

Quality Materials 

When buying wholesale women’s clothes, it’s important to assess the fabrics and materials used in creating the final product. Customers look for clothing that will last—they want to wear and enjoy pieces for several years to come, particularly those hoping to save money. 

No. 4

Versatility 

Customers love buying clothing that can be worn for different occasions and events. To cater to this, try procuring styles that could be dressed up or down such as lace blouses or long skirts. With different shoes, jewelry, and a change of hairstyle, a whole new outfit can be made from the same few clothing items.

Takeaways

Choosing boutique women's clothing can be a time-consuming task, but put yourself in the customer's shoes, and the rest will come easily. It is with a comprehensive understanding of your consumer base and clear knowledge of what wholesale clothing vendors have to offer that your business will have the opportunity to flourish. 

I’m back with another post, and today we’re talking about a few important tips to creating a brand presence that is authentic to you. On this blog, I love to discuss topics that are real and often vulnerable, and in this article, we reinforce the idea of getting outside of our comfort zones.

I often work with women that are starting a brand new blog or website, and if there’s any advice that I try to share with them from the get-go, it is exactly the advice that you will read in this article. I hope you enjoy it, and I hope it inspires you to just get out there are share your story (struggles and all), be yourself, and be confident in it all.

We recently got the opportunity to sit down with Debbie Millman: author, educator, curator, and host of the podcast Design Matters, one of the world's first and longest-running podcasts. 

As the host of Design Matters, Millman has interviewed over 400 artists, designers, and cultural commentators. In the 13 years since its inception, the show has garnered over five million downloads per year, honored with a Cooper Hewitt National Design Award, and designated one of the best overall podcasts by iTunes. 

Debbie is the author of six books and President Emeritus of AIGA, one of five women to hold the position in the organization’s 100-year history. She's a frequent speaker on design and branding and has been a juror for competitions including Cannes Lions, The Clio’s, the One Club and many, many more.

Here, she shares her thoughts on authenticity and vulnerability in branding and life. 

Debbie, tell us a little bit about yourself.  

I am a designer, an author, and an educator at the School of Visual Arts. I co-founded and run a graduate program in branding. I'm also the host of a podcast called Design Matters.
 

What tips can you offer to someone who wants to create a new brand presence for themselves?

Well, I wouldn't recommend that someone ever recreate themselves; I would recommend that they feature who they are on their best day, in a way that feels very authentic and true to their soul and being. People tend to respond more favorably to people that are being themselves, and, in many ways, holding that "freak" flag really high, because they can then relate and be able to connect with them in a much more visceral manner.

So, my recommendation would be to celebrate who you are on your best day, speak from the heart, and offer an opportunity for people to get to know who you really are.
 

A lot of people are hesitant to really put themselves out there. What would you say to them?

Watch Brené Brown's TED Talk about vulnerability. I really, truly believe that vulnerability is the birthplace of creativity, and you can't be creative and say something that is going to touch or reach other people unless you are doing it with your own open heart. So there really is no choice. If you're not comfortable with being vulnerable, my strong recommendation would be to get comfortable being vulnerable, because why else would anybody want to get to know you or pay attention to what you have to say? What are they getting to know, then? Some false friend?
 

How can people get out of their comfort zone and become more authentic?

Take small steps, small moves. You don't have to reveal everything about your childhood in your first email, but if you can share some part of yourself that you feel is worthy of connecting with other people, and people will feel is honest, then why wouldn't you want to do that?

That's what people want to know about you. They don't want to know all of the successes and all of the amazing things you're doing. They want to know how you've struggled, or how you've overcome an obstacle, or what lesson you learned in the process of doing something. And the more you can share that, I think the more value it has, both to yourself and to others.


Specifically, what kind of value does sharing your failures provide?

Well, everybody has experienced failure. And if you aren't able or capable of sharing what you've done wrong, why would anybody care if you're sharing what you've done right? And I feel that if we're putting a face forward that's only positive and only impressive, then we're manufacturing our meaning, because that's only one small part of what it means to be human, and strive, and long for things, and create things, and make things. And there is none of that without failure, rejection, vulnerability, fear. All of those things are just part of the process of being a maker.

Are there any particular failures or struggles that you can recount from your professional career that helped you become who you are today?

Well, almost anything I've done has been fueled by an enormous amount of rejection, whether it be book ideas, business ideas, or new pitches. My past is riddled and littered with rejections and failures. But, there are very few that I can actually look back on now and say, "I didn't either learn something, or overcome something to get to a better place, or create something out of that failure, that then became successful."

And, of course, it's easy to look back on it and say in hindsight, "Well, if that hadn't happened, then that wouldn't have happened, and then that wouldn't have happened, and I wouldn't be sitting right here," but I can tell you that it's really true.

Are there any other places that you turn to for inspiration in your career? 

Well, I love to read. I love to learn, so for me, some of the people that I'm either mentored by or inspired by are people like Seth Godin, who is one of the most generous, smartest, kindest people on the planet. And he does a daily blog, seven days a week, and so you can get daily morning inspiration from him. Also, Steven Heller. He's somebody that has also been enormously supportive and helpful to me, and mentored me, and inspired me, and educated me in ways that I could never have imagined. So those are two people, on a daily basis, that I turn to, both personally and professionally, online and offline.

Finally: What's your number one tip for brands who want to create a better connection with their audience?

Think about the benefit you can provide your audience. People aren't really interested in another form, or another flavor. They're interested in what kind of difference you can make in their lives. So, what can you offer your audience that will help them grow, help them become more successful, help them learn something that they wouldn't have expected or had the opportunity to do? What can you offer your audience that no one else can?

Interested in hearing more from Debbie? Check out her podcast, Design Matters! 

I hope you enjoyed that short inspirational post. I know how hard it is to be vulnerable, especially in this online space. I can personally say that I have shrunk back a little just due to a lot that has happened within the past couple years within my personal life. I feel like I have a lot to share, but I don’t know where to start. It can be overwhelming. It IS tough to share our struggles, but at the end of the day, that is what helps us get through them.

Lately I’ve just been feeling the pressure to have it all together. Perhaps this opens a new chapter for me to share more struggles that I’ve been through. This interview really brought me back to why I’m here in the first place. I want to continue to create a space that is inspiring and real. This may be the start for more sharing and being confident in my imperfect story.

A special thank you to Emma for this guest post. They have many amazing marketing resources to help you with your online business. I especially enjoy their Email Showdown series where they compare the email marketing of two brands. I highly recommend their resources, so do check them out if you are needing help with email marketing and want marketing tips from the pros!

In addition, if you are needing help developing your brand, I am here to help you from start to finish. Get in touch with me here for a free consultation.

is being vulnerable something that you struggle with and how? i’d love to have a discussion below.

Today, I’ll be sharing the fastest, most cost-effective and efficient way to send out flyers and invitations via text, email, or social media. I just discovered this new, free feature, and I’m sharing it in case you’re also needing to send invitations and get responses on the fly! I was able to put together a virtual giveaway party in less than five minutes! I’m just going to jump into how I did it.

What you will need to do first is head on over to Paperless Post. Their Flyer feature allows you to create flyers that you can send out digitally - for free! Not only that, but their templates are beautiful, easy to customize, and you’ll be able to manage all of your RSVPs on your account. Simply sign up for an account and all of the free features will be available to you. 

After I customized my flyer on the site, I simply copied and pasted the share url into my email template through Mailchimp and sent it off to all of my email subscribers. You may have gotten that email if you are on my email list! 

I made a short video showing you exactly how to create one of your own, and you'll also get to see how my flyer turned out.

Now, wasn't that the easiest thing EVER! I am so excited about this. It saved me so much time, and come to think of it, this could be used for any type of event - both business or personal. Below is how my flyer looked on screen, minus the gif feature. You can also view it live, here.

Speaking of which, I have a winner to announce! The winner of my first-ever giveaway party is Taylor!! I will be contacting you via email. Congratulations on winning a branding package, which includes a custom logo and brand style board. Super excited for you, and I can't wait to chat with you. Everyone else who RSVP'd will be receiving an email from me with a special package rate, so look out for that! 

what do you think about Paperless Post's new feature?

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A special thank you to Paperless Post for partnering with me on this post. Be sure to check them out for even more paperless options!

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