This month, Marianna Hewitt and Lauren Ireland celebrated their 5th birthday celebration at Upside Pizza in NYC. They have been successful in understanding their customers’ needs since the launch of their flagship product, the Jet Lag Mask, and have since launched many other products. Their nostalgic pop-up events like this one with a Self-Care shop incorporate the iconic Summer Fridays branding to achieve a memorable experience for their customers.

01

Understand Your Customers’ Schedules 

Many freelancers paid by the hour must abide by time clock rules. This often means they are responsible for logging their working hours and dedicating a set amount of time each day to a project. Understand your customer schedules and how it corresponds to your routine. Ensure you are fulfilling your contractual obligations, especially when it is tied to whether you get paid.

02

Stick To A Routine

As a freelancer, you are largely responsible for managing your time. We all have routines, and you know what works best for you. But basic rules like the time you get up, eat, and sleep will help you stick to a routine and avoid you working unusual hours that leave you feeling run-down. Try to work a set amount of hours each day, take regular breaks and create a schedule that will help you stay consistent.

03

Set Boundaries With Clients

Make it clear to your clients when you are available. If you are working with clients outside your time zone, try to find some overlap in your working day where you can connect if needed. Respect your boundaries and ensure your clients know exactly when you are and aren’t reachable. This will also help establish a good working relationship with your customers and give you a clear work-life boundary.

04

Seek Financial Advice

Seeking financial advice can directly tie into the hours you work. If you are having cash flow problems, the earlier you know, the quicker you can explore new avenues for business growth and regain control of your time. The more money you earn is directly tied to the hours you work as a freelancer, so keeping on top of finances avoids spiraling hours to make up for financial losses in the business.

It is also best to pay attention to common personal and business expenses that can easily be prevented by choosing a bank that has no monthly fees, no overdraft fees, and free ATMs. These common expenses can add up, so this decision will be very important to avoid unnecessary expenses down the road. We are impressed with Chime because it checks off all the boxes and makes banking smarter. Earn $100 when you join Chime. Learn more.

Social media template and theme planning and scheduling tools can automate daily tasks that are often time-consuming.

05

Use A Project Management Tool

A project management tool like Asana can help you organize your time and meet your schedule and deadlines. When you are extremely busy, a project management tool can help keep you on track and ensure you can complete your projects to deadline and budget. Project management tools can help you break down large tasks into more manageable ones so that you can be more effective with your time.

06

Make Sure You Switch Off

Managing work-life balance as a freelancer can be challenging. Nonetheless, switching off is an essential part of being effective. Make time for yourself, whether protecting your hour lunch break or ensuring you finish at a reasonable time in the evenings. Do what helps you switch off best, whether that’s playing a video game or going for a run. 

Get social media templates and themes, scheduling tools, and graphic design support to help you be efficient with daily marketing tasks.

07

Invest In Automation

Automation can help you win back vital time as a freelancer. You might invest in social media planning and scheduling, automated email marketing campaigns, or prompts to potential customers that leave their cart on your eCommerce site. You can look at opportunities to automate tasks like sending invoices or payment follow-ups to help you win back time you can spend on other areas of your business.

08

Define A Reminder Schedule For Payments

Spending valuable time chasing your invoices? Setting a reminder payment schedule is vital to appearing professional and saving time. Following up on overdue invoices is stressful and, when done manually, can eat into your working hours. Setting clear reminders and payment deadlines is vital to saving yourself time as a freelancer.

09

Get To Grips With tracking your time

Do you know how long it takes you to complete tasks? An accurate picture of your tasks can help you manage your working hours and get the right project timelines. It also ties into your payments. Recording your timelines ensures you set accurate prices for your goods and services. Underestimate your hours, and you risk getting both underpaid and working extra hours to complete pieces of work.

10

Block Off Time

Blocking off chunks of time to focus on specific tasks can help you get into a flow state and manage your workload better. A flow state refers to becoming fully immersed in whatever you are doing. It describes when people achieve their best work with focus and clarity. Giving yourself allocated hours to focus on specific tasks can help you achieve a flow state and make the most of your time. Physically block off hours in your calendar to complete your projects.

11

Document Everything

Document all your workflows and processes. Identifying your business operations can help you identify where you can streamline and template your work. It is also great when your mind is blank, as you can refer back to something you have drafted previously as a prompt. Documentation is great to review as your business scales, as it can be used to train new employees or collaborators quickly and effectively.

12

Give Yourself Buffer Time

Even if it takes you three hours to complete a task, it doesn’t mean you should only give yourself three hours. Buffer time is essential as a freelancer. It protects you on days you feel tired and ill, days your boiler breaks or your internet goes down. You don’t need to cram your working days with constantly focused work. Give yourself some buffer time to protect yourself against life’s unforeseen events. 

If you are questioning the value of buffer time as part of your hourly rate, it is still essential. You and your clients would be much happier if you built in time for fact-checking, proofing, and project revisions.

Takeaways

It can be tough to manage your time as a freelancer. Fortunately, resources like project management software and financial advice can help you manage your time as a small business owner. Sticking to a routine, setting clear client boundaries, and managing your timelines are important resources for working effectively. There are also many chances to automate and save time, including drafting documentation, setting reminder schedules, and investing in automation. Try these tips today and see how it helps you manage your freelance business.

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If you have a retail business, you should always be looking for new ways to improve it. You can not simply assume that just because you are doing fine now, that is how it will always be. In fact, with more and more businesses opening up all the time and plenty of competition all around you, this kind of thinking could even spell the end of your business; you will fall behind, and customers will move on to other stores that offer them what they are looking for and move with the times. 

As a retail business owner, you constantly need to be updating and improving your store or website (or both). It is not an easy thing to do, but if you want to be successful and stand the test of time, it is a challenge you will need to take on and work hard at. With that in mind, here are some of the ways you can improve your retail business; this should give you an idea about where to start with this ongoing task.

Know When Your Peak Hours Are 

Most stores will have busy periods and quieter times. If you want to improve your business, it is a good idea to find out when your peak hours are because once you know, you can choose to do a variety of things with that knowledge.  

One thing you can do is run promotions. You can choose to run them during the busy periods to ensure you stay busy, or you could run the promotions at quieter times to encourage more people in when normally sales would be slow.

Another idea is to use quieter times to work on tasks you might not have time to do otherwise. This could be updating your website, posting on social media, or even doing practical jobs like stock checks and tidying up your store. In this way, you can ensure that even if you are not busy with customers, you are improving your business nonetheless. 

You might already know your peak hours because you know when you are particularly busy. However, if you are unsure or you want to be certain, you only have to make a tally of customers throughout the day for a week or so. When you have this, you will immediately be able to see which times are busy and which are not, and use that knowledge to your advantage. 

Make It Easy For Customers To Buy From You

The last thing you want to do when you are a retail business is to put barriers in front of customers that will prevent them from buying from you. What you want is to make things as easy as possible. This is why you need to look objectively at how you run your retail business to ensure that you are not stopping potential customers from completing their buying journey; remember, you might be doing this accidentally, so it is wise to think carefully about it. 

One reason people might not choose to buy from you is that you do not offer their preferred payment method. You might be cash only, for example, or perhaps there is a charge for using a credit card. The best thing to do is to allow all kinds of payments; you will open up your store to many more people. The key is to find a reliable retail payment processing system that will give your customers as much choice as possible but will also work for you and your business. Take your time in discovering as much as you can about any potential method you want to put in place, and you will find more people who are happy to buy from you. 

Train Your Team

If you have employees working in your store, you must train them well. They need to be able to interact with customers positively, in order to make the experience a pleasant one. With so much competition, if a customer feels they are treated badly or even simply indifferently, they will not return to you, and they will go where they feel appreciated and have a more pleasant experience. Training your team in good customer service will certainly improve your retail business. 

You should also train your team in sales. Cross-selling and up-selling will increase your profits and if it is done well, your customers will not feel pressured and instead will feel as though they have been offered good advice and bought things that will help them. Everyone will be happy, and your store’s reputation will improve because of how well you treat your customers. Staff training should not just be a one-off thing that happens when they start the job; have it regularly, and your team will also feel valued.

Takeaways

Retail businesses must cope with more turbulent times as the online marketplace continues to explode. With so much competition, retail businesses must look to improve intangible things such as the overall customer experience and customer service. What stands out today is when companies establish a connection with their customer almost like a relationship. Consumers are becoming more and more conscious about their purchases, so a brand must stand for something more meaningful and make the buying process and brand experience more enjoyable. Ask yourself, “If I were a customer, what would my ideal experience be once I walk inside the store?”