Every year, hospital emergency rooms deal with thousands of injuries associated with cables. Almost half of these injuries are caused by people tripping over cables, while burns and electric shock make up most of the other injuries.

Practicing cable safety can prevent many of these injuries from occurring. Such safety measures are becoming increasingly important as we continue to introduce more electronic devices in our homes.

Below are 5 of the most important cable safety measures you can implement now to avoid costly damages in the future:

No. 1

Tidy away trailing cables

Injuries from tripping over cables are very common. By finding ways to tidy cables out of the way, you can prevent such types of falls that can result in preventable injuries.

Running cables along walls instead of running them along the floor is one way to keep them out of the way. Cables can be attached to the wall via cable clips; these are clips that you can screw on and clips that you can stick on. Another option is to attach cables to walls via cable trunks which can completely hide the cable.

Of course, there are times when it is much more convenient to run a cable along the floor (for example, if you only have a short cable). In these instances, you may still be able to prevent a cable from becoming a trip hazard by running it under the carpet or by covering it with a cable floor cover. You can also buy cable floor covers for outdoor use, which can be useful for placing over pavements when charging EVs.

As for using machines like vacuum cleaners and lawnmowers, always unplug and tidy away the cable when not in use. Switching to wireless rechargeable options could be another way to deal with this problem.

No. 2

Unwind cable drums before use

Cable drums are one of the most useful cable covers you can buy when it comes to instrument cables and extension cables. These allow you to wrap cables up when not in use. 

You do, however, need to be careful when using plug-in appliances that are still partially wound around a cable drum. Most cables give off heat when electricity is flowing through them; inside a drum, these tightly wound cables can easily overheat and cause a fire. This is why you should make sure that cable drums are fully unwound before use.

It is worth noting that some cable drums are specifically designed to prevent overheating, so you can still use them even if the cable is partially wound around the drum. Choose these if you want to keep some of the cables inside of the drum when in use.

No. 3

Avoid daisy-chaining extension cables

Sockets are only designed to handle a certain amount of watts. The more appliances you plug into a single socket, the more chances there are of overloading that socket. 

The chance of overloading a socket increases once you start using extension cables. Many extension cables contain multiple socket extensions that allow you to plug multiple appliances into one socket.

Devices like phone chargers and desk lamps will generally not use too many watts, but devices like toasters and hair dryers can require a huge amount of wattage and should not be plugged into extension cables that are shared with other devices.

Daisy chaining extension cables or plugging extension cables into extension cables is where things can get really dangerous. This could potentially allow you to plug many appliances into a single socket, which is almost certain to overload it and potentially lead to a fire. Always stick to a maximum of one extension cable per socket to prevent this.

No. 4

Replace frayed cables

Frayed cables can pose two big dangers. Firstly, if the wire is exposed, someone could potentially touch it and get an electric shock. Secondly, the hot exposed cable could come into contact with something flammable nearby and potentially cause a fire.

Some people think that taping up cables can prevent these dangers. However, quite often this can increase the risk of an accident as most forms of tape are flammable.

Electrical tape will generally withstand heat for a while, but even this can melt over time. This is why you should always get rid of frayed cables.

No. 6

Know the early signs of an electrical fire

Being able to react early to an electrical fire can make a big difference. You will have time to turn the power off at the mains, which could prevent a fire from breaking out. 

Warning signs to look out for include:

• Burning smells coming from cables or sockets

• Visible smoke coming out of a socket, cable, or item near a cable

• A loud buzzing sound is coming from a socket or cable

• A blackened socket or partially melted cable

• Frequent circuit breaker trips when using a certain cable or appliance

Takeaways

Preventing cable-related hazards takes initial effort, but with these protective measures in place, you will be assured that you can avoid costly damages in the future. Whether it be for your home or office, ensuring that you are protecting yourself and your property from such dangers as electrical fires will give you peace of mind and protect your valuable personal property and assets.

Do you have a local business and need to reach more people? Why not consider using vehicle wraps to promote your local business? Visually engaging vehicle wraps can turn the heads of both pedestrians and drivers, gaining your business visibility and exposure.

Vehicle wraps can be not only exciting and colorful, but they also provide an easy way to promote your brand regularly, within areas where you conduct business. Since reaching your ideal customers requires a strategic approach, vehicle wraps work to get your company noticed in high-traffic areas.

As you will soon discover, vehicle signage is one of the most effective marketing strategies readily available, yielding returns that will have you asking yourself why you did not implement it sooner.

Photo by Andre Tan x Unsplash

No. 1

An effective marketing strategy

Utilizing car signage is a highly effective and cost-efficient method to grow your business. By placing your brand message, logo, and contact information on your company vehicles, you can significantly increase your business’s overall reach.

Regardless of where you are located, be it in metropolitan areas and cities like Los Angeles and Las Vegas, or the suburbs where mobile services are becoming more readily available, car signage provides a versatile marketing tool to business owners looking for easy implementation and functionality.

By implementing a vehicle signage strategy, business owners can promote their brands successfully and get exposure for their businesses every time their vehicle is on the road. This acts as a moving billboard, attracting attention and generating interest in a company’s products and services while operating on auto-pilot.

As a supplement to your current marketing efforts, taking advantage of multiple advertising strategies and mediums like car signage has the power to create a memorable and lasting impression on potential customers, as it displays professionalism and reinforces a company's branding.

While vehicle signage is not a new concept by any means; in the past, it is best referred to as car logos or vehicle stickers. Today, however, they are more commonly called decals or vehicle wrapping. 

So, how do business owners use these graphics to grow their brands? Where do they start? To begin with, they can hire a professional vehicle wrapping company to design the artwork and install the vinyl stickers onto the company vehicles—usually a fleet of them.

If you would like to consider wrapping your company vehicles, one idea to think about is that your employee already drives the company vehicle everywhere in your local town or city. So, why not display your logo and brand and gain more exposure for your business in the process?

No. 2

Reach a broader audience

Vehicle wraps are one of the most popular marketing strategies being used today. Almost all tour and city buses utilize vehicle wraps. Third-party companies pay them to promote their brands on their largest buses while they are driven around the city and seen by thousands of people daily.

Having a high-quality vehicle wrap design made that communicates your company’s message effectively creates strong brand awareness. You have the flexibility to design your company’s vehicle wraps the way you would like as well, so you do not have to worry about over-committing to something you can change out.

It is, however, very important to hire a good vehicle wrap company to do the installation. The company must have the skills and tools to install graphics on your vehicle correctly and ensure that the graphics are installed perfectly and look great.

Vehicle wraps allow you to reach a broader audience within the specific area that you are targeting which would otherwise not likely be exposed to your brand through traditional marketing efforts.

If you have several vehicles, you will increase your reach even more. Additionally, if you want to promote your small business in conjunction with this, you can use local advertising to promote your brand and grow your business faster.

No. 3

Showcase Your Promotions 

You most likely hold promotions for a specific period. Use vehicle signage to showcase these limited-time promotions so you can get your promotions noticed quickly. If you can use vehicle signage to promote a special discount or a seasonal sale, you will likely reach more people. 

Since they can be changed out as well, you can create different wraps for seasonal promotions. Incorporate your company’s design elements, logo, and tagline to attract the attention of existing or potential customers.

While your company drivers are more likely to commute around the local area, your message will, therefore, reach the local neighborhoods. The reality is, some people may not use common marketing mediums like magazines, TV, or the Internet. They will see your vehicle signage while walking down the street, and your message will reach them.

Passerbys may even share your promotions with their family and friends by word-of-mouth. If they are already searching for the products or services you are offering, they are more likely to contact you. This is why adding your company’s contact information in a prominent location is imperative. You must make it easy for people to reach you.

No. 4

Build Customer Trust 

If your brand is more visible in your local community, many people may recognize it. People do business with brands that they know and trust.

Fortunately, you can use vehicle signage to build brand awareness and customer trust simultaneously. With effective vehicle signage, you can display professionalism to your potential customers.

You will, therefore, build customer trust in the process and foster customer retention because they will be used to seeing your business within the community. In short, building customer trust can help you attain loyal customers in the long run.

No. 5

Promote Your Business Locally 

Would you like to target the local market? It is helpful to use vehicle signage for this. It is the same concept as using local SEO to promote a local business. Using vehicle signage to target local residents will allow your business to be prominently seen within your target market areas.

Using vehicle graphics is essential in local areas because your drivers are already regularly making rounds around the local streets and neighborhoods, thereby increasing the probability that you will reach those looking for your service. 

Local residents will see your vehicle graphics, and if they see your vehicles regularly, they will remember your brand. In fact, planning your routes carefully can expose your message in particular regions, neighborhoods, alleys, and streets.

No. 6

Protect your company vehicles

Not only does vehicle wrapping promote your brand, but it keeps your vehicles in great condition. The wrap itself acts as a protective layer, preventing unsightly chips and scratches that may occur when going about your business. As you would protect your interior with car mats, you can also protect your exterior with this method.

No. 7

a Cost-Efficient marketing solution

If you are a new business owner or have an established business, you can use vehicle wraps to promote your business at a fraction of the cost of what it would be for a billboard or commercial.

It is inexpensive to install vehicle signage on your vehicles. On the contrary, it is costly to use printed ads, magazines, and TV to promote your business. By using this marketing strategy, you do not need to spend as much money to promote your business and build your brand. 

The most successful brands spend more money on prime billboard spots at train stations and bus stops. As a small business, you can not compete with these companies. So, alternatives such as this are there to help you stay within budget while meeting your marketing goals.

Takeaways

Avoid competing with large companies with your marketing efforts. Instead, use vehicle signage to advertise your small business. It is inexpensive to design and create vehicle graphics, and you can customize it to your liking. You can even change your vehicle signage anytime you want. If you do not need to change your vehicle signage regularly, it can also last for a very long time with proper maintenance. So, consider this investment to launch your business further and gain the visibility your business needs with the use of vehicle signage.

While looking your best for any event is always important, it is not the first thing to consider, especially with regard to your new career. If you are starting a new job, learn how to approach your new boss and coworkers with the confidence that exudes that you are there for a purpose and that you mean business.

What it really comes down to in presenting yourself in a new environment is being yourself, not an overinflated or inauthentic version that you must inadvertently commit to maintaining.

Consider these five genuine and simple, yet effective tips to naturally leave a good first impression on everyone at your new job so that you can build a healthy work ethic and collaborative working relationships from the beginning.

No. 1

Get There On Time 

It sounds obvious, but getting to work on time, in other words early, will go a long way toward establishing your work ethic with the people you will be working with for the next few years at least. By getting there early, you can mingle and introduce yourself to managers or receptionists without feeling the pressure of the workday that is approaching. In addition, you can quickly go over what you need to do that day and even get a nice start so you can stay well ahead of your tasks. 

No. 2

Be Prepared 

Prior to the workday, you should also ensure you are prepared, as making a good first impression becomes much easier if you are one step ahead. Hopefully, you will have been briefed on what to expect from the company. Still, learn a little more about the business on your own accord to feel more comfortable with your projects and requirements. This is not just something you should focus on for your first day. You must be prepared for everything as it comes so as to ensure you are able to keep up with the workload on a daily basis. 

No. 3

Look the Part 

While you will not need to dress too lavishly, always look the part and show that you are intentional with how you present yourself, especially if you are meeting clients or attending directly to customers. A new work outfit will make you feel that much more confident, and lab grown diamonds from Whiteflash can add some sparkle to your outfit, helping you look even more polished and deliberate. People will simply gravitate towards you as a result of you being professional and setting the tone.

No. 4

Smile 

It is no secret that a smile goes a long way, and no one will want to engage with you if you seem miserable to be there. So, make sure you are not too serious, rather enjoy the process. Smiling at your new coworkers and anyone else you encounter within your new network shows you are friendly and approachable. While your new coworkers get to know you for the first time and vice versa, being known as a friendly and pleasant person to be around will make your first few weeks even that much more enjoyable.

No. 5

Provide Insights

While your personality and style get you noticed, it is the value that you provide to your new employer that really comes into play. It is important to reinforce why they hired you in the first place. Offering insights and valuable comments during meetings or planning sessions will showcase what you know and offer your unique perspective. If you have come from a business where you did things a little differently, you might need to adapt your suggestions, but they can still be effective in helping your team find solutions through the sharing of your experiences.

Takeaways 

Your first day, and even your first few weeks at your new job can be intimidating as you learn the dynamics of the people around you. These tips can help you make a great impression on everyone you come into contact with early on, allowing you to contribute positively to your new environment.

From there, maintaining consistency and discipline means following through with what you have already set in place. Making sure that you are coming from a place of complete authenticity will allow you to avoid eventual burnout from having to keep up with false appearances, which could detract from your ability to succeed in your new position.

Attracting new customers can be challenging, but when you do, you want to make sure they are impressed with what your business has to offer. As a business owner, this often means that you will have to go above and beyond what your customer expects. Whether it is continuously engaging your existing customers or attracting new ones, maintaining a good impression on your brand could create lifetime relationships with your ideal customers.

Luseta Beauty’s rewards program is called Beauty Garden rewards, and customers can earn “petals” in exchange for various free incentives.

The actions you must engage to attract your customers will differ from business to business, but it is worth knowing that it will always be an investment in the end. Oftentimes satisfying customers is not easy, and an effective marketing plan is not cheap. However, going to great lengths to achieve a good balance will ensure that you are building a brand that lasts.

In the end, every business owner knows that happy customers lead to success. So how do you impress customers so that they not only return but also spread the word about your business?

Here are six tips to help you stand out from the competition and impress your customers:

01

Focus on quality Marketing efforts

The first step to impressing new customers and even potential new business partners rests in working on how you present your business. If you try to save money on marketing, you must keep in mind that the quality and value of your marketing strategies are going to be what leaves an impression on your customers. Being conscious about Socially Responsible Marketing (SRM) is the first step in creating a brand that resonates with a larger audience.

Moreover, when you are planning your next marketing campaign, think bigger, but effective. Hire a drone to record your shots, invest in animation (create an animation video), and do what other businesses are not doing. You can learn more about getting a drone for your business and explore new technologies that can help you achieve your vision.

It might sound like you are being a bit over the top, but going for what is new and premium in the market is exactly what you need to grab the attention of both customers and partners. Why? Because these tools will allow you to achieve the best results possible. Quality is always an indicator of a business’s success, so make sure you are communicating this to your audience.

02

Keep open communication

When you buy a product from a new business, you want to know that you are going to get what you have paid for. If you do not and are not satisfied, you will want to know that you can easily and quickly communicate with the business about getting it sorted. If you keep your communications closed, you are not going to be able to reassure your customers that their orders are secure and that they are not going to lose out when they buy from you.

It is also important to be ready to answer any questions about your products or services, as you may have prospective customers who are ready to make a purchase but would like to learn just a little more. The quicker you answer their questions, the more likely you are to address their concerns and make a sale, so have someone ready and waiting to respond to all customers who write in. It may even be a good idea to have an automated response set up for certain questions.

03

Provide quality products & services

It is one thing to show off and make many promises about your products and services, but you must ensure that you are capable of actually following through with them. You would not want to waste a great marketing campaign on something that your customer is ultimately going to be disappointed with. When you are making these promises of quality, be confident that you can deliver them. Sure, quality products and services are more expensive to put out, but this is fundamental if you want your business to grow a reputation for quality.

Selling poor-quality products is going to be cheaper for you, and will save you a chunk of money in the short term, but it is not great for long-term business; It is disappointing, and if your competitors are offering better products while being heavily committed to socially responsible practices, you are going to lose your customers to them. It is important that if you change up suppliers at some point, you do not lose the quality that you have always provided. Your existing customers may feel cheated, and your business’ reputation will decline.

04

Surprise them

If you have highly anticipated products, features, or services you are planning to launch, know that the wait can kill the excitement for your customers. If you are going to announce something, you will want to make sure you are not announcing it too early on in the process. Being spontaneous is much more effective and allows customers to make their purchases based on the excitement, rather than waiting for all of the hype around it to die.

The problem with many marketing campaigns is that by the time it is released, customers have moved on. Since customers are constantly bombarded with marketing messages, their purchasing decisions rely on their immediate needs being met, so timing is everything. Ensure that your marketing campaigns are lined up in a way that guarantees that you are maximizing your reach and engagement.

The truth is, no one is going to complain about sudden positive changes within your business that came without a formal announcement. Implementing a reward system? No need to announce it beforehand. Hosting a sale? Announcing it too early is not going to do your business any good. Let things be spontaneous—your customers will be excited to know that you have been diligently working on new things. If you already have the right marketing channels in place, like social media, you can quickly announce these things just in time for customers to take part.

05

Offer rewards & incentives

If there is one thing that is sure to impress your customers, it is seeing that you are giving out rewards and incentives to returning customers. It is not often that a business surprises its customers with free products, so reward programs are a very good way to create a loyal community. Allowing your customers a discount after spending a certain amount of money, or giving them a free product after a certain number of purchases, will make them more likely to return to your business over a competitor’s. 

Of course, if not done correctly, these reward systems can work against you, so it is important that you plan it out properly and make sure you can implement it without it costing your business in the long run. The good thing about having rewards as incentives is that it might be what causes your business to grow quicker in popularity, which is why it is worth implementing so long as you are prepared. Having to remove a rewards program later down the line is not going to be good for your reputation, so be sure to plan it out so that you can justify these expenses and guarantee a return on your investment.

Luseta Beauty is a company we discovered that has this all figured out. The way they bring rewards to their most loyal customers is through various ways to earn “petals”, which they have used to term their rewards points. From free shipping and vouchers to free products and birthday petals, they are making it fun to shop with them. Why would customers not want to be rewarded for the things they buy? They also offer access to exclusive promotions and tester panels with different tiers depending on how much customers spend within a year.

06

Listen to feedback

It is not often that a customer gets to feel the reward of having taken part in the development or improvement of a business. It helps the customer to feel valued, and it shows that the brand itself cares about what its customers want. Taking feedback from your customers and using it to improve your business can be a great way to show that you value your customers, and are committed to providing a positive experience for them.

When you ask for and act on customer feedback, you are showing your customers that their opinion matters. This can help build trust with your customers in a day and age where the customer really influences every aspect of a business. It can also be a big differentiator in today's crowded market and can lead to increased customer retention and referrals.

Takeaways

Overall, impressing customers is about much more than just delivering a product or service. It is about customer service, being a trusted solution, and building a relationship with those who choose to do business with you when they could have easily gone elsewhere. Let them know that they are valued and that they made the right decision. When customers see that you are not just in business for profit, but rather to deliver an exceptional experience and provide long-term value, they will be more committed to your brand and look to you for their future needs.

Delivering exceptional customer service is paramount to establishing a reputable and thriving business as a contractor. There is an increasing focus on client satisfaction, with statistics showing that 86% of clients will pay more for a better experience.

Indeed, satisfactory customer service can encourage client loyalty and foster stronger client relationships, setting your brand apart in a competitive marketplace. If you are unsure of how to accomplish this, the following tips will help you achieve the desired outcome.

01

Ensure constant communication

Keeping an open line of communication is an easy and effective way to keep your clients happy. Your clients should be able to reach you, especially with issues regarding project progress. They will want to know how their project is shaping up and what to expect next. Clients feel prioritized when you are always available to listen to their input or complaints. Be sure to open multiple communication lines, including emails, instant website chats, and social media platforms. Face-to-face meetings are equally important. Although you do want to provide an open-door communication policy to your clients, you must also be clear about your operating and closing hours to set proper boundaries and avoid overwhelm.

02

Give your clients regular updates

Construction and engineering projects take a lot of time. From a client’s perspective, the time between the project concept and completion may feel like forever if they are unsure about what is happening in the project timeline. The last thing you want is to wait for a client to call you to ask for work progress. It is your responsibility to ensure that your client receives regular updates about their projects or changes in the work schedule. You can set up a customer service team tasked with calling clients to assure them that the company is on time with their project plan, will meet all expectations, and can stay within the agreed budget. Such a seemingly small gesture will mean a lot to any client, inspire confidence in your work, and lay the foundations for a healthy long-term relationship.

03

Have an active web presence

As indicated previously, your website has a role in supporting constant communication. Websites also improve customer experience, provided you have an active presence. This means updating your site with relevant information as often as possible and ensuring that your website is user-friendly. In addition, potential clients usually search for businesses online, checking the website information before contacting them. It is important that your website has helpful information that communicates effectively to potential clients that you are the company they are looking for. For site improvements and maintenance, reach out to your clients regularly to gain their perspective on your website’s user experience. Their feedback can guide you to improve your site and keep it relevant, so feel free to consider this as it will not cost you anything but be very beneficial.

04

Focus on quality

You must not compromise on quality, as your work will determine whether your client's expectations have been met and their level of satisfaction. Strive to exceed client expectations by investing in the highest-quality materials, equipment, and technologies. By doing so, this shows that you are an industry expert and attentive to what your client needs. After all, you are the expert and they are coming to you for your guidance and direction in unknown or unfamiliar territory. Even the smallest details may mean a lot to a client, even if they seem unimportant at first glance. Your goal is to deliver a service that satisfies your clients while ensuring their continuous patronage.

05

Meet all your deadlines

Investing in the highest-quality materials may not be enough to deliver a good customer experience if you fail to meet work deadlines. Of course, that does not mean cutting corners to meet deadlines. Rather, you must maintain high-quality work while always meeting all your deadlines. Delivering a project later than your client expects is a bad practice that will taint your company image and make it difficult to attract clients. This practice shows a lack of commitment to your work and a lack of concern about your client. On the other hand, being ahead of time (or on time) shows true professionalism, reflecting on the quality of your work and satisfying your client. 

06

Resolve complaints gracefully

Dismissing your clients’ complaints may be detrimental to your business. Therefore, you should immediately acknowledge any issue they raise. If your client notices something is unsatisfactory in your work, act quickly to address it. The goal here is to resolve all complaints gracefully and humbly, apologizing if necessary. When faced with a dissatisfied client, address their concerns with empathy and professionalism. You will be surprised how this can turn a negative experience into a positive one. Experts recommend practicing active listening and acknowledging their feelings, so feel free to consider this. You must also take responsibility for mistakes to demonstrate your commitment to client satisfaction. 

While at it, promptly offer suitable solutions or alternatives to show your willingness to rectify the situation. Aiming for effective complaint resolution builds trust, showing that you value your clients' opinions. Additionally, handling complaints gracefully and respectfully creates an opportunity to learn from the feedback and improve your services. This will enhance your overall customer service and ensure long-term client satisfaction.

07

Learn how to manage angry clients

Sometimes apologizing and addressing complaints may not save you from the wrath of an angry client. Whether your team makes a mistake or you are just dealing with a difficult client, it is important to know how to handle the situation without escalating it. Always remain calm when tempers fly high, and do not take things personally. Also, do not ignore the reasoning behind their anger, even if it sounds baseless. Should the anger escalate into a physical confrontation, be patient and focus on finding ways to resolve the conflict. Your client can afford to get emotional, but you need to remain level-headed for the sake of your business. On a positive note, keep in mind that people you resolve conflicts with can become lifelong clients and may even recommend your business to prospects. On the contrary, losing your cool may lose your client and dent your reputation, so avoid this at all costs.

08

Do not exceed your agreed-on budget

As far as your client is concerned, a successful contractor should be able to meet contractual goals regarding the timeline and budget. It is highly unprofessional to agree on a project budget with a client and ask for more funds later on. Although the prices of materials and equipment may change over time, the last thing you want to do is go beyond an established budget. That is why you should have all your numbers accurate from the start, factoring in any potential cost changes. As a tip, aim to cut costs by adopting the right tech solutions that improve productivity, minimize errors, eliminate risks, streamline processes, and boost collaboration.

09

Embrace the right technology

Implement digital tools like client relationship management (CRM) software to streamline communication, track client interactions, and manage projects more efficiently. These tools usually have automation features that enable prompt responses to inquiries, ensuring timely and clear communication with your clients. Moreover, technology allows you to provide real-time project updates to clients. This reduces uncertainties and keeps them informed throughout the process. The right digital platforms simplify client data gathering and analysis, enabling personalized service and anticipating client needs. You can also leverage digital tools like field service management software to coordinate how your field team works and deliver exceptional customer experience.

10

Personalize your service 

Personalizing your service as a contractor can greatly improve customer service and leave a lasting positive impression on clients. To achieve this, you need to understand each client's unique preferences, requirements, needs, and goals. This way, you can tailor your approach accordingly. This allows you to create customized solutions that align with each client's preferences, leading to higher satisfaction levels. Additionally, personalization can foster stronger relationships with your clients, as they will appreciate the attention and care you put into their projects. You will also be able to build trust and loyalty and generate positive word-of-mouth referrals. Do not hesitate to go the extra mile to address specific concerns and needs when they pop up. It is also essential to know each client by name and address them as such, whether through emails, phone calls, or instant messaging. This creates a more personal interaction that they will appreciate.

11

Put your client first

While this point may sound like a no-brainer, it is still worth mentioning. The industry is experiencing high competition, and smart businesses know how important it is to prioritize their clients. The goal is to craft a memorable customer experience to help drive brand loyalty. Also, your client-centric approach should not end after the conclusion of your business. Experts advise maintaining healthy client interactions even when your project is completed. 

Takeaways

Delivering top-notch customer service is essential for attracting and retaining your clients. The discussed strategies will help you satisfy your target market and stay ahead of your competitors in a volatile market. With so many choices out there, what customers are truly looking for today is genuine concern and the ability to do the job effectively. In this process, a relationship is built where trust comes into play. By delivering consistently positive results, that trust builds steadily and is communicated across the board to potential clients who are watching, learning, and taking notes about your company. Making sure that the right message is being delivered is of utmost importance for the long-term success of your business.

Entrepreneurship is full of twists and turns that you least expect. The ups and downs can cause your energy to drain very quickly if you do not set up healthy boundaries and create harmony within your business and life. Your business is reliant on your being full of ideas and motivated to get things done. So, how can you protect your creative energy and prevent yourself from burning out?

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@hellolovelyliving at the Hoover Dam, Nevada. Stina: “I find a balance between business and life by connecting with nature.”

Protecting your energy as an entrepreneur will ultimately create more balance in your work and personal life, as it will give you more time in your schedule to do the tasks that you enjoy. With this in mind, here are a handful of useful methods you might want to use if you are hoping to create more space in your working day as a business owner.

01

Outsource Logistical Tasks

As a creative person at heart, you may find that logistical or administrative tasks suck the artistic energy out of your soul. Perhaps the idea of taking inventory or packing up products makes you want to hide out in a hole somewhere and never surface again. If this is the case, then you may want to look into logistics help for your business. If fulfilling orders is taking away valuable time from your business, then this is certainly a strategy you should look into right away.

02

Get Outside in Nature

There is truly no better way to get your creative juice flowing than being outside in nature. There are so many ways to get your mind into a positive headspace. One of these is breathing in the fresh air and surrounding yourself with beautiful nature. The next time you are feeling low on creative energy, try this out and see how quickly it can transform you.

03

Be intentional About time Management

When it comes to managing your schedule, make sure you plan your creative tasks on the same day so that you are always in the right headspace. Try to schedule phone calls, video conferences, and finance meetings on similar days too—this way your mind can stick with the same train of thought for as long as possible.

04

Take Regular Breaks

If you do not take time out for regular breaks during your working day, you will not be able to stay as creative as you would like to be. Forcing yourself to be creative will only slow down the process and make you feel frustrated, too. Allow yourself time to breathe, make a coffee, or do menial tasks such as doing the dishes. These small, but important breaks away from your business will bring your best ideas to the table quicker than you might think.

Takeaways

Taking a step back and allowing your creative energy to recharge is a priceless activity you can do for yourself. Although you may feel as though you have to work constantly to achieve your goals, you will actually start to achieve more if you give yourself some grace. Giving yourself some time out throughout the day and making smart decisions with regard to your schedule will ultimately give you more energy as a creative so that you can make your business as successful as you want it to be.

As online shopping and e-commerce become the norm, converting spaces into warehouses has become an increasingly popular trend. But before stocking it with inventory or moving boxes around, there are certain steps you need to take when turning an empty space into a functional warehouse.

In this article, we will outline 10 essential considerations when creating an efficient yet practical warehouse space; from logistics solutions to storage solutions, these key factors can help maximize available warehouse space.

01

Location

To design the perfect warehouse, the first step should be selecting an ideal location. Be sure to consider such factors as accessibility, proximity to customers, and cost of land when selecting your chosen spot. In addition, consider expansion plans when making this important decision.

02

Layout

Once you have identified an ideal location for your facility, the next step in designing your warehouse space should be planning its layout. This involves selecting which sections will be dedicated to receiving, storing, and shipping goods, as well as how much room should be set aside for each activity. Be sure to leave enough room between sections and optimize storage solutions according to product size/shape needs.

03

Safety Ergonomics

Safety must always be the top priority when designing a warehouse, both for employees and visitors alike. Ensure steps are taken to prevent accidents by installing appropriate lighting supplies and signage, using durable flooring materials, implementing regular inspection protocols of equipment, as well as taking into consideration ergonomic solutions that enable workers to carry out their duties safely and efficiently.

04

Material Handling Equipment

From forklifts and pallet jacks to conveyors, material handling equipment is key for optimizing the flow of goods through your warehouse facility. When purchasing quality products from reliable vendors, long-term maintenance costs will decrease substantially.

05

Logistics

To maximize efficiency in any warehouse environment, working with a logistics specialist or consultant to develop an optimal system that fits both your unique requirements and will save both time and money is key to its success.

06

Storage Solutions

A warehouse must utilize efficient storage solutions to maximize available space, so when selecting products suited for storage, consider shelving units, mobile racks, mezzanine systems, or vertical carousels depending on product shapes and sizes.

07

Packaging Equipment

Investing in quality packaging equipment such as shrink wrappers and case sealers can speed up the packing process while guaranteeing those products remain well protected during transport.

08

Security Systems

Warehouse security should always be of top importance; investing in an all-inclusive security system such as cameras, motion detectors, access control systems, or similar technologies is vital in protecting goods from theft or damage.

09

Labeling

A proper labeling system is critical to quickly and accurately shipping products from your warehouse facility and inventory management. Consider investing in dedicated software if you plan on handling large volumes of shipments and orders.

10

Automation

Automating processes such as picking and packing can have a tremendously positive impact on productivity and cost savings in your warehouse. Consider automating pick and pack processes using robots or automated storage solutions to increase efficiencies while decreasing labor costs.

Takeaways

By keeping these 10 tips in mind when designing a warehouse, you can ensure its maximum efficiency and profitability. By having the appropriate layout, equipment, and security measures in place, you will soon be making use of every available square inch in your facility.

The key to a less stressful life lies in your ability to balance personal matters and work life. Of course, this is a challenge for most people, and the biggest barriers could be out of your control. However, you can make progress by addressing both immediate and long-term concerns. By creating newer, healthier boundaries and habits, you will find more balance and accountability in all areas.

@hellolovelyliving Establishing a healthy balance is always hard in the beginning, but after the process, you will emerge feeling more equipped to take on work and life with less stress and more purpose.

01

Know when to Ask for Help

There is not one person that a helping hand would not console. Yet as a society, we can find it hard to admit that we need it. This is a cause for concern because you could be surrounded by people willing to guide you if only they knew you needed help. Suppose you are struggling with alcohol abuse. Finding the right program with healthy encouragement is essential in your recovery. In this case, a place like Real Deal Sober Living which offers amenities, support, and assisted facilities can provide a safe haven for you—unlike the prison-like system of some centers, the likes of which you often see in the movies.

02

Balance Personal Matters and Work with Boundaries

Establish a clear understanding of how much work you can actually do in relation to your personal life. You might be tempted to say yes to everything your boss asks you to do. However, this is a bad idea in the long run. First, you could take on so much that it becomes physically exhausting. Mental fatigue and burnout from too much work will have serious immediate and long-term consequences. Finally, your family life will suffer since you will often be held back at the office.

03

Disconnect when You are at Home

Further to establishing boundaries between work and life is the extension to when you are at home. Yet some surveys suggest that 80% of Americans work after hours when they are at home. This is often equal to a whole extra working day. Consider that working from home after your shift means you have less time for family life, so does this really benefit you? Additionally, it can affect your health in terms of sleep if you spend time answering calls, checking emails, and writing reports using a mobile device in bed.

04

Prioritize Your Available Time

In the grand scheme of things, there are only so many hours in a day, and choosing to use it all for work only helps your boss. Of course, you will get more money. But time, especially time with family is priceless, and you can not get it back. Your job might also be demanding, but making the most of your time by setting priorities is essential. Your work tasks can be assigned in order of urgency so you do not become stressed by the little things. To further enhance your life, intentionally set aside time for family matters so that you feel at ease about your schedule.

05

Understand Your Rights to Breaks

You have the right to take breaks at work. Using your unpaid time sitting at your desk and working with a sandwich in your hand may seem like an act of loyalty or dedication to the job. However, it is only taking away your personal time that can be used for yourself to ease your mind from the long workday. Getting away from your desk for a short break is healthy for your mind to rest. Additionally, there are laws and regulations around taking breaks depending on the job you do.

Here are some tips:

• You have the right to a lunch break if you work "full time" at any company.

• It is recommended that you take a 15-minute break for every 90 minutes at a desk.

• Taking 30-second micro breaks will help you regain focus and concentration.

• Eating a meal away from your desk aids digestion and helps you to socialize.

• You can request a longer break if you are diagnosed with chronic stress conditions.

• Take any spare break time to de-stress with meditation, breathing, or stretching.

• Apply the same principles about taking breaks when you are working from home.

The laws about work breaks are a gray area. How much break time you can have often depends on your contract type, such as working full-time or part-time. Consult with your HR team if you have any questions about your rights.

06

Request More Flexibility at Work

It is not uncommon for workplaces to offer flexible arrangements these days, especially in office settings. Flexitime has been shown to have a dramatic positive impact on productivity in the workplace. However, most offices do not go out of their way to advertise this for obvious reasons. However, you can inquire about it. You can also discuss flexible arrangements with your boss. These could include starting a little later or leaving early, reduced hours, or job sharing with colleagues.

07

Address Health Issues Early On

It has to be said—never put your personal health on the line for your job. You will not be thanked for it, and you are liable if something goes wrong. As far as your employer is concerned, it is your responsibility to make sure you are in good health to do a great job and ensure you can stay productive. If you experience any physical health issues, inform your boss immediately and work on a solution moving forward. Meditation, daily light exercise, and PTO (paid time off) are good areas to start in the process toward addressing your health concerns.

08

Balance Personal Matters and Work with Self Care

Your health goes beyond what you can and cannot do physically. So, self-care goes a long way in attending to your needs. After all, if you are not taking care of yourself at the highest level, it will have far-reaching effects. Losing weight, exercising with a fun hobby such as cycling, and being active in work and personal communities are great for mental health. When your mental health is aligned with good physical health, you can begin to make your life so much better. The result: More energy, high performance, and joy from within.

09

Stay Connected with Family

Making connections and friends at work is a massive help and can make you look forward to going into the office. However, making the most of family time and cultivating it is what keeps your family connected. Taking steps to unwind and unplug from your job and phone when you are home is a great start. Family activities such as walks, dinner, and even simple discussions go a long way. This also goes for other family members, as it only really works when everyone commits to engaging with each other regularly in meaningful and intentional ways.

Takeaways

It is a fact that our mental and physical health and job performance can suffer if we do not balance personal matters and work. First and foremost, it helps to know when to ask others for help. This applies to your family, boss, and colleagues. Additionally, make the most of your time away from the office with self-care and family time. Following just these three things will improve your stress and productivity levels dramatically and get you toward a healthier work-life balance.

Running a business is stressful—a statement that could possibly be the understatement of the century. After all, companies in your industry would naturally prefer that your business failed because that means one less organization to compete against and potentially swallow up their market share. On top of that, for your business to survive and thrive in today’s competitive digital landscape, you must continually evolve with the market, maintain a coherent strategy, continuously streamline all of your overbearing systems, and never get too attached to creative ideas, specifically ones that do not work.

As a business owner, you have a lot on your mind. You are trying to solve things in your head all day while trying to still remain present with the current day’s demands. This can feel burdensome with so much load to carry on your own. Shutting down mentally can seem almost impossible, and to think that you will ever have a day where you do not have to worry about anything, or that the wheels will someday spin themselves, is a pipe dream. So, you diligently attack your never-ending to-do list with everything you have.

@viancasoleil reminding us that it is possible to create a life and business that is a reflection of anything you desire. This includes managing your business in a way that promotes peace of mind.

Fortunately, you can certainly be in control of your business to the point where integrations, software, and contingency planning can give you a sense of security and protect you from security threats that could spell disaster for your business if not implemented.

Additionally, if something goes wrong, your business will remain strong. You will have the luxury of avoiding unnecessary downtime because you have put in effective measures and protections beforehand that will provide reassurance and peace of mind for when you need it.

Here, we will discuss a few ways that we believe are necessary to achieve peace of mind in your business. Giving these items immediate attention will help you avoid unnecessary expenses or challenges in the future.

01

Stated, Definable Goals

Confusion is often the best breeding ground for stress, which is why leaving vital business priorities vague can only cause chaos, no matter how good of a manager or owner you are. It is good to cement your work week, workday, and overall visionary priorities into concrete, executable goals—those that help you move forward with care so you genuinely understand what the next step will be. Integrating that into the time blocks of productivity you use daily will ensure you know what you are doing, and how to build on what you have developed beforehand. This personal example will help your managers conform to your style, and as such, structured approaches to tasks will take root throughout your organization.

02

Proper Documentation & Contractual Management

It is important to make sure you learn about the contract management life cycle before you agree to contracts or embed them into the structural policies and plans of your business. This way, you know that as contracts expire or as you work on your record-keeping and transparency, you will have no administrative deadwood that causes confusion and breeds mistakes. This will also help manager training and employee onboarding, and ensure complex B2B connections are honored at every level.

03

Cybersecurity Is A Growing Concern

Regular cybersecurity training can help you defend against hacking and social engineering methods used by online criminals, says Lumify Learn. Your staff does not have to be negligent or unintelligent to suffer a hack, as even very popular tech brands can come under fire from time to time. Regular backups, password changes, file protections, data encryption, and secure communications will help you avoid a small issue from turning into a system-wide issue. The more you can do that, the more you can rely on your systems to protect you as opposed to wondering where the next threat will come from.

@viancasoleil is the founder of Unna, an interior designer, and a photographer. We are inspired by her calming, island aesthetic which keeps us dreaming of a work-life balance that includes a bungalow beachside and drinks at sunset.

04

Automation software & AI tools

With the advances in automation and artificial intelligence, simple tasks can now be done with software that promises efficiency, accuracy, and time management. Finding software to fuel your business growth is one of the best things you could do to ensure that you are fully integrated with systems that help manage the day-to-day activities of your business to increase productivity for yourself and your staff. Using software to manage your time, budgets, and projects are effective ways to keep everything all in one place and organized for your team.

Takeaways

These are just a few processes that can be implemented to avoid future battles that can be avoided with intentional integration within your business. With this advice, you are sure to identify and eradicate stress where needed, helping you remain clear, focused, and calm as much as possible so that you can run your business smoothly. Maintaining a business can be easier when systems are being utilized in areas that are fundamental to the success of your business and when they are specifically used to protect you from future threats or liabilities.

Whether you are hosting a dinner party or attending a wedding, it is always important that you look your best. When we look good, we tend to feel good, which means we are more likely to enjoy and carry ourselves with confidence. Likewise, knowing that we can do it all and fitting the part requires us to put our best self forward and care for every aspect of our well-being.

Isabelle Mathers is stunning in this lace dress for an outdoor cocktail event in the garden. Here is an inexpensive dupe to get the look for less. Of course, the bolder you are the more this look is for you. An outfit can be romantic while still remaining classy depending on the approach.

While the everyday setting can become monotonous when it comes to your approach toward dress wear, events are the ideal venue to express your personal sense of style and communicate your attention to how you present yourself in this type of setting.

With special attention to detail, your attire could speak a myriad of positive things about you and ensures that you are making a good first impression on those around you. With that in mind, here are some top tips that you can use to look your best at all times so that when that special event comes up, you are already walking in your light.

01

Commit to a haircare routine

Ensure you look amazing at your next big event, and every day in between, by developing an effective hair care routine. Haircare is all about daily care and maintenance, so if your hair is currently in bad condition, you can not expect to turn it around overnight. Depending on your hair type, an effective hair care routine will be dependent on your individual needs. This requires you to learn what works for you and what does not.

With an effective haircare routine, your hair could consistently look voluminous and shiny, as opposed to dry or greasy. A simple upgrade to your haircare routine can have immediate positive results. For example, try using cold water when washing your hair. This is because “cold water for hair ensures your scalp remains cleaner for longer as it closes the pores, making it less vulnerable to grease, oil, and dirt.” 

Use specialist products for your hair-washing days, especially if you have dyed it. For example, if you have hopped onto the gray or silver trend, you should do research to find out what the best shampoo for gray hair is in order to maintain its color and shine. 

Avoiding heat and over-washing is also a very simple, yet effective way to allow your hair to regain its strength. By allowing your hair to rest, the texture of your hair will begin to repair, so avoid impulsively chopping your locks off in fear of losing hope that you can get your hair ready come event season.

02

Get serious about skincare

While we may tend to save the facemasks for a girls’ night in, developing an effective skincare routine is another great way to ensure you look great at your next event. This will help you maintain a natural, healthy glow. As the event draws near, pay more attention to your skincare and schedule face mask sessions leading up to the event. Do your first face mask a few days before the event and another the morning of. This will allow you to see the best results over a few days as opposed to the night before or the day of the event. 

You do not need to become a skincare pro or purchase hundreds of expensive products to develop an effective skincare routine. In fact, it is often better to keep your routine simple, especially if you have sensitive skin. Each morning and evening, it is traditionally recommended to use a combination of the following: 

• Cleanser

• Toner

• Face wash

• Moisturiser 

• SPF

While this routine can be further simplified, it should be carried out daily. Your facial skin is not the only skin to pay attention to. Our intimate areas need love, too. Using natural, clean, and effective products will make you feel your best and protect those areas from common skin ailments. Moisturizing these areas are very important to overall skin health, and should be done daily.

Isabelle Mathers’ romantic sense of style appears effortless, soft, and has a sweet sophistication all at the same time. Expressing your individual style is what sets you apart, so enjoy the opportunity to shine.

03

Find outfits you feel comfortable in

Of course, your outfit is one of the most important factors to consider when trying to look your best for an event. However, while you should ensure your outfit matches the event's dress code, your main priority here should be finding something you feel comfortable in. If you are wearing clothes that you do not feel your best in, your reservations will show in the way in which you carry yourself, so this is the best approach to set when searching for your outfit.

You will want to avoid anything that you may spend your time trying to cover up or readjust throughout the event as opposed to simply letting the outfit speak for itself. How many of us have had that dreadful dress that was just so itchy? The one we had to toss out after one use. *raises hand*

Do not be afraid to forgo trends or popular items for clothes that feel more within your personal style and that can be used comfortably and regularly even post-event. This will not only ensure you feel comfortable and confident, but it also means you will look and feel great in your pictures.

04

Discover your personal style

Finding a unique way to express your style is an art and should be met with excitement as you get in tune with yourself and learn things about your tastes and preferences. Doing so will give you a chance to express yourself more freely, which will once again enable you to feel more and more confident.

We know that what we wear does not define us, but it is the way in which we interact with each other that sets the tone and outlet for creativity and expression. In this way, how we respond to each other is largely based on appearances, especially in social settings.

Begin experimenting with different styles and see how you feel when you wear certain pieces. For example, you could follow influencers with a similar style on Instagram, paying close attention to the brands they work with or where they shop.

Over time, you may even just discover your talents and you could even begin to set up your own fashion account, which could provide you with an opportunity to earn money as you grow your Instagram followers.

05

get Thrifty

Many people choose to buy a brand-new outfit before a big event, especially if there will be many people in attendance or a level of prestige to the venue or event. While this is completely understandable, there are alternatives to unnecessarily overspending on an outfit that you will wear for one night out of the year.

For example, you can find everything you want, from dresses to shoes, at your local second-hand store. There are always amazing finds there, and if you really have a good eye, you will not be disappointed with the art of thrifting. You can also now easily shop for previously loved clothes online using apps like Poshmark and What Not. Saving on designer brands has exploded in recent years, and there are no signs of it slowing.

With the increasing pressure toward sustainable fashion, there are so many inexpensive ways to access fashion at a fraction of the cost. Avoiding fast fashion and adopting sustainable shopping practices will also enable you to build your event wardrobe quickly. By becoming more sustainable in your daily life, avoiding fast fashion to get access to new clothes, and opting for quality-made, previously loved clothing, fashion subscription services, and rentals you can develop your personal style without necessarily having to make a costly commitment.

06

Learn how to enhance your features

Becoming a professional makeup artist to “wow” your friends and family at an event is an unreasonable expectation—you only simply need to understand what makeup techniques and products flatter your face or features. Naturally, in this way, you ensure you always look your best because you are not putting together a look that you just found on Youtube the night before. After all, that could turn disastrous if the technique is not achieved properly. Rather, stick to what works for you every day and what makes you feel confident no matter the cause or setting.

If you prefer a more natural-looking day-to-day look, enhancing your facial features for an event would not require much from you since you have diligently relied on daily skincare routines. You could simply wear a nice cream blush and lip cream and call it a night. For more definition, you choosing eyeshadow shades that complement your natural eye color will allow them to pop. For example, “green eyeshadows will pop on brown eyes with reddish undertones because red and greens are opposites.” 

If you are not entirely sure where to get started when it comes to skincare or makeup, consider finding a friend who is experienced or signing up for a few classes to learn the fundamentals. Online tutorials are always plentiful and can cut the learning curve down so that you can quickly develop your own techniques.

07

Love the skin you are in

Confidence comes from within, and when it radiates from the inside out, it is undeniable and magnetic regardless of what you look like or what you are wearing. As such, one of the easiest ways to ensure you look your best for an exciting event is to work on building your confidence and self-acceptance.

In essence, learn to stop comparing yourself to others. After all, you do not want to spend the whole night wondering whether another guest looks better than you or if their outfit is nicer than yours—this will do nothing to change anything. Instead, celebrate the fact that you both look amazing. Learning to fight back against comparison will increase your confidence in your body and your appearance, showing you just how beautiful you are. 

You should also work on reframing the way you think about yourself or your body. Each time you catch yourself thinking negatively about your appearance, take a step back and repeat three or four positive things you like about yourself out loud. While this may seem a little strange, the more you get used to complimenting yourself, the easier it will become to realize the truth in your words.

Takeaways

In closing, there are many steps you can follow in order to ensure you look your best—not just at formal events or cocktail parties, but every single day. By setting aside some time in your usual routine to deviate to self-care, developing a beauty regimen that allows your natural beauty to shine, nourishing yourself with nutritious foods, and staying active and fit, you will feel and look your best no matter the occasion.

The excitement is there and you cannot wait to introduce your new business to the world, but you are hesitant about whether you will make it.  This blog post is here to assist you toward success.  Whether you are developing a personal brand or offering a product or service, no matter what line of business it is, stay here for your guide to success.

It is important to develop cohesive branding for your business, especially at the earliest stages. Using ready-made templates allows you to save time and money. You can also hire an experienced designer to help you with editing the content of the template when needed.

01

Don’t be hasty

It is easy to perhaps feel afraid, anxious, or overwhelmed when jumping into the unknown, especially as an entrepreneur. However, it is important to take your time and be thoughtful about your decisions. Consider researching the market, meeting with potential partners and investors, and understanding your competitive landscape before moving forward.

Do not forget to understand the financial side of things. Have a budget calculated, and plan out how you will fund any unexpected expenses that may arise. By taking a careful approach to launching your business, you can set yourself up for success in the long term.

02

Talk to the old guns in the business

As you consider launching your business, it can be of high value to speak with experienced businessmen and women who have been in the trenches. Connecting with these industry veterans is a great way to gain insight into the business world and understand what it takes to build a successful venture.

Ask questions about their successes, failures, lessons learned, and best practices they have discovered throughout their journey. Doing so will provide insight that can help you make more informed decisions when starting your own company. Additionally, many seasoned entrepreneurs are willing to offer advice and mentorship as you get off the ground. Take advantage of these opportunities whenever possible.

Get as much help as you can while saving valuable time and money. Services for your business that you will need like graphic and web design and digital marketing can be outsourced now more than ever at a fraction of the cost.

03

Have a product

Having a product or service that meets customer needs is essential for a successful business. It is important to identify who your target customers are and then determine what type of products or services would be useful to them. Once you have identified the product or service, develop a pricing strategy and create a marketing plan to promote it.

For instance, if you are in the market with titanium piercing jewelry, consider ways to differentiate yourself in the marketplace such as offering special discounts or exclusive services. You will want to take into account any legal considerations such as filing for trademarks or patents if necessary. Taking the time to ensure your product or service is well thought out and desirable in the marketplace can set up your business for success.

04

Be positive and excited

The most important piece of advice for new entrepreneurs is to stay positive and excited about the journey ahead. Although there will be bumps in the road, it is essential to remain focused on success despite any difficulties that arise. Be willing to take risks and learn from your mistakes. Be teachable and accept good advice.

In addition, do not forget to enjoy the process of building your business. This can often be forgotten when starting something new, but it is important to remember why you started in the first place. It may be helpful to write down what got you started so that you may reflect on your plan and dreams, and by doing that, keep you motivated throughout your journey.

Takeaways

In conclusion,  starting a successful business is no easy feat. However, if you take the time to plan ahead and have a well-thought-out strategy in place, you can confidently jump into the deep end of entrepreneurship with success.

Marianna Hewitt celebrating International Women’s Day with Oak and Fort, a modern lifestyle brand which is not only woman-founded but also led by women. Since the launch of her flagship product, the Jet Lag Mask, she has been a great force in the wellness and self-care movement, inspiring others with her success.

Operating a new business can be an exciting, but daunting adventure, with several factors to consider before leaping. Statistics show that more than 50% of all small businesses collapse before their fifth anniversary.

Before opening your doors for business, there are various critical stages, from drafting a business strategy and collecting money to building a brand and establishing operations. A detailed checklist ensures you cover all the crucial bases and set yourself up for success.

01

Knowledge or ability

Obtain the required skills and knowledge necessary to succeed in your chosen industry once you decide on the type of business you want to establish. Although it will take time and work, you will have all the information you need to launch your business idea from scratch.

Since it is critical to have a business plan, gathering all of the pertinent reseach will make it that much easier to compile all of the data you need. By creating a business plan, you will determine if your service is in demand and if it is worthwhile to pursue the idea in the first place.

If you have the appropriate expertise, create a business plan independently. Alternatively, you can always seek the assistance of an experienced business consultant.

02

Staffing

Your staff can either grow or destroy your business. Without competent human resources, no company can thrive. Therefore, you must enlist a team of knowledgeable staff who plan to attract the right talent for you company.

Additionally, consider collaborating with a recruiting agency to fill your openings with competent people. Furthermore, several websites make it easier to find the right type of candidates you are looking for.

Enlisting help from a staffing agency might ease your work and save you money. So, it is worth the extra step. You must also factor in training in addition to hiring the right people, so keep this in mind, too.

03

Start-up costs

Estimating your start-up costs is one of the most important variables when starting a new business. It would help if you calculated the whole cost of starting and running your business. For instance, the start-up costs for a manufacturing unit you want to create might be high.

Consider the cost of the land or building, the industrial setup, the acquisition of machinery and equipment, the investment in furniture and office supplies, and a variety of other assets that will require funding. Similarly, a retail business will have start-up costs for construction, interior remodeling, and showroom design.

Once your business is formed, you must consider the operating capital needed to keep it running. You must examine the inventory you maintain on hand, the credit you can provide your customers, and the credit you may receive from suppliers.

However, you should not constantly rely on credit from suppliers, especially if you are a newcomer to the sector. Avoid company debt in excess when you start funding your business as this may hinder your growth in the future.

04

Legal licenses, permits, and insurance

Addressing the legalities of running a business is not the most enjoyable aspect of beginning a retail business, but it is necessary. You must decide on your business structure, ranging from single proprietorship to corporation.

It is typical for merchants to form limited liability corporations to reduce personal risk, but make sure you receive legal counsel before deciding on the best business structure for your specific circumstances.

Before opening a retail business, you should also extensively investigate what licenses and permissions are necessary for your area. Verify federal, state, and municipal government requirements because regulations vary. Some applications take a long process, so start as soon as possible.

05

Competitors

Look into the companies that provide comparable goods or services. You may learn about their target markets and the places they serve.

If they serve a comparable demographic, consider opening stores further away from them or focusing on a different market. You might also join a local chamber of commerce or entrepreneurial group to meet individuals working on similar projects.

06

record-Keeping

Before establishing your company, devise a method for tracking your sales, income, expenditures, and operational costs. With the help of an organization, you may track your expenditures and file your taxes. Consider hiring an accountant or studying software options that can automate some tasks to help you with this.

07

Payment processing systems

Installing payment processing hardware is essential. Buy payment processing equipment such as credit card readers, POS systems, or mobile card readers. Be certain that the equipment is compatible with your payment processor.

There are numerous types of credit card machines, each with its advantages. Countertop, mobile, virtual, and integrated point-of-sale (POS) systems are some of the most frequent credit card terminals. Mobile terminals are ideal for companies that sell on the move, such as during trade exhibits or events.

Takeaways

Starting a new business can be challenging but achievable by implementing the right strategies from the beginning of its inception. Consider adopting this checklist to achieve the best results for your particular venture.

With so many resources available online, you are sure to gather the best tools and resources available. Take advantage of the many advances in technology that will allow you to automate common tasks and processes. This will allow you to free up your time to focus on your business strategy, growth, and expansion.

Likewise, Hello Lovely Living is here to support you with your business endeavors, so feel free to reach out to us for a free consultation on the many graphic, web, and digital marketing services available.

Have a pricing guide to present to your clients that showcases all of your services and payment terms.

Running your own marketing business can be a gratifying way to earn a living on your terms doing something you love, but it can be pretty stressful at times, especially when you are struggling to get a client to pay you on time.

There is nothing worse than when a client will not settle their invoice. You spend too much time chasing them and stressing about what you will do if the money does not come through. The good news is there are several things you can do to ensure your marketing business gets paid on time.

01

Send prompt invoices

Using software to send payment invoices automatically when a job is complete is an excellent way to get paid on time because the sooner you send the invoice, the sooner it is likely to be actioned by the client. It does not always work out that way, but as a good first step, immediately sending out your invoices is helpful, and it is simple to do with an automated system.

02

Create clear terms and conditions

Right from the start, when working with a client, no matter who it is, you should ensure that you have a written contract with transparent terms and conditions around every aspect of your time working together, including payment timescales.

By creating a detailed contract, you will ensure that both parties know what is expected of them, and you can ask for payment at a specific time. You can also create a clause that lays out the fees you will charge for late payments and what will happen if a payment is not forthcoming so that you have legal recourse should the worst happen and the client refuses to pay despite you holding up your end of the bargain.

Have a company profile to present o your clients. It includes a pricing guide so that all bases are covered prior to you working together.

03

Track payments

One thing you should always do as a small marketing business is to track the payment patterns of your regular clients. Doing this is one of the best ways to reduce the risk of your company not being paid on time or, even worse, not being paid at all.

If you track payment patterns and you find, for example, that X company always pays a month late or that you have to endlessly chase Y company to pay at all, then you can make decisions about firming up their contracts so that they settle their debt in a more timely manner. You could also opt to refuse to continue business with them at all if it is too time-consuming and stressful to chase them. This will put your business in a much better position from now on and reduce the odds of you losing money in the future.

04

Offer incentives

If you are struggling to get paid on time, then take a leaf out of the marketing playbook and offer your clients incentives to pay just like you would create incentives for customers to buy products from your clients.

If you offer, say, a 10 percent discount for early payers or a freebie for clients who pay on time when it comes to them making their next order, you will find those slow payers suddenly become prompt at paying off their invoices., and everyone wins. Of course, only do this if you can afford to do so, and it is built into your business plan, but if it is viable for you, it can be very effective indeed.

05

Offer more payment options

Something else that can help your marketing business to get paid on time is offering multiple payment options--from Paypal to credit cards to bank transfers. By providing a wide range of options, you are making it easier for your clients to complete the transaction, which means they are less likely to hold off on doing so until they can find a convenient time in their window.

It has never been easier to set up numerous payment options, so there is no reason not to do this if you want to get paid on time and have an easier time planning your company's cash flow in the future.

Not getting paid on time sucks, but you can vastly reduce your chances of having it happen to you by simply incorporating some or, even better, all of the strategies above into your business model going forward. If you want to be paid promptly, these changes will help.

The List

Money

✔️

Chime

Chime is a new approach to online banking that doesn’t rely on fees, gets you your paycheck up to 2 days early with direct deposit,  and helps you grow your savings automatically.

Their mission is to make financial peace of mind a reality for everyone. They are doing that by changing the way people feel about banking.

Chime’s business was built on protecting its members and making managing your money easy. “We’ll never profit from your misfortune or mistakes, and everything we build is focused on improving our members’ lives.” - Chime

Earn $100 when you join Chime and receive a qualifying direct deposit.

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Moneylion

Earn up to $60 when you use code $hellolovelyliving when you join MoneyLion.

A consistent brand message across your digital marketing channels builds trust with your brand. Need branding, graphic design, or digital marketing help? Get in touch

If you are new to digital marketing, you might feel overwhelmed by the many tools, strategies, and platforms you must master. However, you will learn that digital marketing is not as complicated as it seems. In fact, with a few essential tips and best practices, you can start creating compelling campaigns that reach your target audience and grow your business online.

Here are some digital marketing tips for beginners that will help you get started:

01

Define your goals and audience

Before you launch any digital marketing campaign, you need a clear idea of what you want to achieve and who you want to reach. Do you want to increase brand awareness, generate leads, drive sales, or build brand awareness? Who are your ideal customers, and what are their needs, preferences, and pain points? A clear goal and target audience will help you choose your campaign's channels, messages, and tactics.

02

Choose the right platform

Many digital marketing platforms, such as social media, email, search engines, websites, blogs, podcasts, videos, and more, are available. However, you do not need to use them all. Instead, focus on the most relevant platforms to your goals and audience. For example, to reach young people interested in fashion, you might want to use Instagram and TikTok. For professionals looking for solutions to their business problems, you might use LinkedIn and Google Ads.

A consistent brand message across your digital marketing channels builds trust with your brand. Need branding, graphic design, or digital marketing help? Get in touch

03

Create valuable content

Content, including video content, is the core of any digital marketing campaign. It is what attracts, engages, and converts your audience. But not all content is created equal. Create valuable content for your audience, meaning that it provides helpful information, solves their problems, entertains them, or inspires them, with a focus on quality video content to enhance viewer engagement.

If you are a beginner, you can use an easy to use video editor for effective video editing for your video content. The content you create must also be relevant to your brand, reflecting your values, personality, and unique selling proposition. Finally, create consistent content across all platforms and channels, following the same tone of voice, style, and format, ensuring that video content is seamlessly integrated and aligned with your overall content strategy.

04

Optimize your content for SEO

SEO stands for search engine optimization, which is the process of improving your content's visibility and ranking on search engines like Google or Bing. SEO is vital because it helps you reach more potential customers searching for topics related to your business or industry. To optimize your content for SEO, you must do keyword research and find out what words and phrases your audience uses to search for your products or services. Include the relevant keywords in your content's title, headings, body text, images, and meta tags. You must also ensure your content is easy to read, fast to load, and mobile-friendly.

Now is also a wise time to look into implementing a Google reputation management strategy. This will go hand in hand with SEO and help boost your visibility and increase traffic to your site. It’s also an opportunity to use SEO and reputation management techniques to grow your business.

Dreamstime Stock Photos

05

Measure and improve your results

The last tip for digital marketing beginners is to track and analyze your campaign's performance and results. This will help you understand what works and what does not work in your digital marketing strategy and how you can improve it over time. A few metrics you can measure include impressions, clicks, conversions, bounce rate, engagement rate, and return on investment (ROI). Use tools like Google Analytics or Facebook Insights to collect and visualize your data. A/B testing or surveys can also be used to experiment with different variations of your content and see which one performs better.

Takeaways

Digital marketing is one of the fastest-growing segments in the online space. Content is king, and digital marketing is the vehicle in which content reaches the right audience. By utilizing the right digital marketing tools, software, and apps on the market, you could benefit from the vast amount of resources to help your business thrive.

@hellolovelyliving Companies have a social responsibility to create products that are safe and effective. Force of Nature is doing their part to make a positive impact on society by giving access to cleaning technologies that otherwise would have been unavailable to the mass market.

Socially Responsible Marketing (SRM) is becoming an increasingly important part of brands' marketing strategies as businesses recognize the importance of acting environmentally and socially conscious. As consumers become more aware of their shopping habits' impact on society, they demand that companies meet certain standards to earn their trust and loyalty. 

The growing number of organizations embracing SRM indicates recognition of this new consumer demand—with savvy marketers leveraging it as a competitive advantage over other firms that still need to catch up. This article will explore how businesses can adopt and implement Socially Responsible Marketing initiatives while maximizing customer engagement, ultimately giving them an edge over their rivals.

What is Socially Responsible Marketing (SRM), and why is it gaining traction in businesses today?

Socially Responsible Marketing (SRM) is an approach to marketing that considers the social, environmental, and economic impact of a company's activities. SRM focuses on creating positive changes in society while still achieving business objectives. It is gaining traction as businesses recognize the importance of taking responsibility for their actions and how they affect society. 

When companies employ SRM practices, they take steps to ensure that their operations are profitable and beneficial to society and the environment. This includes using sustainable practices like renewable energy sources or reducing waste production when possible.

How are businesses adapting to socially responsible marketing (SRM) practices?

Businesses find that adapting to SRM practices can benefit their bottom line and public image. Many companies have implemented measures such as using sustainable resources when producing products and reducing their environmental impact through renewable energy sources & recycled materials. They create opportunities for worker welfare by offering fair wages and working conditions.

Additionally, businesses are increasing their social responsibility efforts by participating in charitable activities that support local communities or global causes.

The benefits of Socially Responsible Marketing (SRM) for both businesses and consumers

01

SRM promotes positive values and encourages socially responsible behavior

By engaging in activities and strategies aligned with ethical standards, businesses can demonstrate to consumers the importance of acting responsibly and ethically in the global marketplace. This helps foster a culture of social responsibility that benefits both businesses and consumers.

02

Enhances company reputation

Companies that actively engage in socially responsible practices enjoy a boost in public opinion. They are seen as companies that care about their customers, employees, stakeholders, and the environment. This positive publicity can be invaluable for any business looking to grow its customer base or increase its market share.

03

Fosters consumer loyalty

When people know a company is committed to doing good, they are more likely to be loyal customers. They will feel like their hard-earned money is going towards a worthy cause rather than just another product or service that may not benefit the greater good.

04

Improved brand awareness

Businesses can build brand awareness and boost customer acquisition and retention rates by engaging in activities that promote positive values and socially responsible behavior.

05

Growth opportunities

Companies that practice SRM create new opportunities for expansion and growth internally and externally with their customer base. By successfully implementing SRM practices, companies can achieve competitive advantages over other businesses in their industry. This can lead to increased sales, profitability, market share, and higher levels of customer satisfaction.

How to design effective Socially Responsible Marketing (SRM) strategies

To successfully design this type of program, consider these four steps:

01

Understand Your Customers

The first step is to gain an understanding of what your target audience wants from your company in terms of social responsibility initiatives. What type of ethical behaviors do they value? Are there any existing socially responsible practices that appeal to them? Understanding customer values can help you identify areas where SRM efforts will be most successful.

02

Identify Your Goals

The second step is to identify specific goals for your SRM program. What impact do you want your program to have? How will it benefit both the business and society at large? It is important to be clear about what you want to accomplish with your SRM strategy so stakeholders, customers, and employees can understand its purpose.

03

Design a Program

Once you have identified goals and customer values, it is time to design an effective program. Consider how you will communicate your message, which channels to use, and what incentives or rewards could help encourage participation. You may also need to consider any legal implications of your chosen program.

04

Measure and Monitor

Finally, it is important to measure and monitor the success of your SRM program. Analyze results regularly and adjust your strategy as needed. This will help you ensure that your program achieves its desired impact and makes a positive difference in the lives of your customers, stakeholders, and employees.

By following these four steps, companies can design effective Socially Responsible Marketing strategies that meet their goals while demonstrating their commitment to social responsibility. This approach can create a win-win situation for businesses and society.

Takeaways

Ultimately, when it comes to Socially Responsible Marketing, one thing is for certain - companies are becoming increasingly aware of their environmental and ethical responsibilities. They want to ensure their stakeholders' well-being by considering a global view of societal values and trends. 

While the proof remains in the pudding, it seems likely that in the near future, sustainability standards like Fairtrade, and organic farming initiatives will become even more commonplace. This can only be a good thing, as it shows that businesses are showing real accountability for their actions.

THE LIST

Wellness

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Ina Labs

Ina was founded by an OB/GYN and leading cosmetic chemist, combining top medical expertise with clean, effective ingredients to create elevated intimate essentials you can trust.

By creating a safe environment where women’s intimate needs are at the forefront of the conversation, Ina is changing the narrative and giving women access to cleaner feminine care products for our most delicate skin.

They use clean ingredients, luxurious formulations, and beautiful discreet packaging to empower women to indulge in caring for their intimate skin. Because they understand that our bodies deserve better — in fact, they deserve the very best.

✔️

Force of Nature

Force of Nature has created a way to clean and kill germs with no toxic chemicals and no more single-use plastic bottles. Their mission: To stop the toxic madness with cleaning products that put people, and our planet, first.

Force of Nature’s formula, made from only three natural ingredients: water, salt, and vinegar, is an EPA-registered medical-grade disinfectant and sanitizer that kills 99.9% of germs*. It has no harmful fumes or residues to rinse. Along with that, Force of Nature is on EPA’s approved lists for COVID-19 & Monkeypox virus. Their formula also kills respiratory viruses and the viruses that cause the flu.

To get started, all you do is order a starter kit, which includes everything you need to easily start making your multi-purpose cleaner at home, whenever you need it. Watch a demo here.

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GET 40% OFF WITH CODE: WOWCLEAN

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Primal Life Organics

Primal Life Organics is the original "Paleo Skincare" company. In 2012, that was a new category in personal care products. They grew rapidly because no other skincare companies created food-grade products.

Primal Life Organics speaks to people looking to unify their oral and skincare diet—people who value health and wellness as a way to prevent or eliminate disease and who understand that the toxins in personal care products are directly linked to cancer, heart disease, Alzheimer's, diabetes, infertility, pre-term labor, obesity, thyroid disease, and more.

Their products work because they remove the "toxic overload" stress on the body. They are committed to creating a better, more sustainable and beautiful world by using plant-based ingredients, eco-friendly packaging, and sustainable processes.

@hellolovelyliving

Computers and technology have taken over modern life. Most of us own some kind of computer, whether in the form of a pc or laptop, or an electronic device like a smartphone or tablet. Even cars and household appliances often include a computer system. Every aspect of our lives generally involves technology.

Do you need to Improve Your computer Skills?

If you are not entirely confident in your computer or software literacy, you can improve both skills in various ways. The simplest is to use your computer frequently and explore more in-depth how it works. Try out different apps and features and you will become more familiar with them over time. It is a lot like learning a new language or any other skill—practice makes perfect.

To further yourself professionally, there are many courses online that will boost your computer science skills and knowledge. These might range from a crash course in basic computer literacy, or more in-depth courses to teach you coding and programming skills.

If you are a business owner and are looking for something more specific, like affordable software solutions for your online business, then you can find SaaS marketplaces where you can subscribe to software instead of purchasing it. There, you will find inexpensive solutions for your business needs.

Are you looking for Career advancement?

One of the most compelling reasons to improve your computer skills is to further your career. No matter what your field of expertise is, chances are you will need to use a computer and software. If you have an office job, then you likely spend most of your working time behind computers. Still, many other jobs require you to know the basics. 

Consider that you could start a new career by picking up specific computing skills such as coding or programming. As computers become more common, there is an increased demand for these skill sets, meaning that you might find more opportunities in this industry.

Make your Everyday Life simpler

Computers are tools, first and foremost, and technology is supposed to make our lives easier by cutting down the time it takes to complete tasks. By mastering these skills, you can get the most out of the computers in your life by ensuring you are maximizing their capabilities for you. For example, using a search engine involves some specific skills to make sure that you find what you are looking for every time.

You can use a computer or an electronic device to help you to organize your life and keep track of everything you need to remember and do. Some devices can make your life easier and more comfortable, such as smart devices that play music, turn on your lights, or alter the heating at set times.

In addition, you can use other technological tools to make daily tasks more efficient. For example, QR codes have a variety of purposes, such as quickly accessing information, making purchases, or sharing contact information. A trustworthy QR code generator allows you to choose the type of information to encode, customize the design and color, and generate the code for printing or sharing digitally. You can easily create codes for various purposes, from marketing and advertising to personal use.

The more knowledgeable you are about computers and electronic devices, the more you can do utilize them to create more ease in your life.

Maximize Privacy and Security

Finally, if you learn how to use a computer properly, then you can also ensure that your data is secure. Specific skills like how to delete search history on google allow you to keep your private life and personal information private. 

As you become more familiar with computers, you will also be better able to spot any potential scams or hacking attempts. You can also use apps that increase the security of your devices so that you can be comfortable and secure in the fact that your information is safe.

Takeaways

Adapting to the changes in technology is not only a necessity but a requirement in today’s modern world. It is crucial to have a fundamental understanding of the computer equipment, software, and technologies that shape our daily lives.

As complete workforces and industries become obsolete, the job landscape becomes increasingly competitive and in demand for new positions that require specialized skills and training. It is important to stay qualified and skilled in your particular industry.

Meanwhile, while things continue to rapidly change and remain volatile within the tech industry, being able to interpret the market from a business and consumer standpoint will be a valuable skill. Staying up-to-date and current about the tech industry will allow you to prepare for global shifts.

This month, Marianna Hewitt and Lauren Ireland celebrated their 5th birthday celebration at Upside Pizza in NYC. They have been successful in understanding their customers’ needs since the launch of their flagship product, the Jet Lag Mask, and have since launched many other products. Their nostalgic pop-up events like this one with a Self-Care shop incorporate the iconic Summer Fridays branding to achieve a memorable experience for their customers.

01

Understand Your Customers’ Schedules 

Many freelancers paid by the hour must abide by time clock rules. This often means they are responsible for logging their working hours and dedicating a set amount of time each day to a project. Understand your customer schedules and how it corresponds to your routine. Ensure you are fulfilling your contractual obligations, especially when it is tied to whether you get paid.

02

Stick To A Routine

As a freelancer, you are largely responsible for managing your time. We all have routines, and you know what works best for you. But basic rules like the time you get up, eat, and sleep will help you stick to a routine and avoid you working unusual hours that leave you feeling run-down. Try to work a set amount of hours each day, take regular breaks and create a schedule that will help you stay consistent.

03

Set Boundaries With Clients

Make it clear to your clients when you are available. If you are working with clients outside your time zone, try to find some overlap in your working day where you can connect if needed. Respect your boundaries and ensure your clients know exactly when you are and aren’t reachable. This will also help establish a good working relationship with your customers and give you a clear work-life boundary.

04

Seek Financial Advice

Seeking financial advice can directly tie into the hours you work. If you are having cash flow problems, the earlier you know, the quicker you can explore new avenues for business growth and regain control of your time. The more money you earn is directly tied to the hours you work as a freelancer, so keeping on top of finances avoids spiraling hours to make up for financial losses in the business.

It is also best to pay attention to common personal and business expenses that can easily be prevented by choosing a bank that has no monthly fees, no overdraft fees, and free ATMs. These common expenses can add up, so this decision will be very important to avoid unnecessary expenses down the road. We are impressed with Chime because it checks off all the boxes and makes banking smarter. Earn $100 when you join Chime. Learn more.

Social media template and theme planning and scheduling tools can automate daily tasks that are often time-consuming.

05

Use A Project Management Tool

A project management tool like Asana can help you organize your time and meet your schedule and deadlines. When you are extremely busy, a project management tool can help keep you on track and ensure you can complete your projects to deadline and budget. Project management tools can help you break down large tasks into more manageable ones so that you can be more effective with your time.

06

Make Sure You Switch Off

Managing work-life balance as a freelancer can be challenging. Nonetheless, switching off is an essential part of being effective. Make time for yourself, whether protecting your hour lunch break or ensuring you finish at a reasonable time in the evenings. Do what helps you switch off best, whether that’s playing a video game or going for a run. 

Get social media templates and themes, scheduling tools, and graphic design support to help you be efficient with daily marketing tasks.

07

Invest In Automation

Automation can help you win back vital time as a freelancer. You might invest in social media planning and scheduling, automated email marketing campaigns, or prompts to potential customers that leave their cart on your eCommerce site. You can look at opportunities to automate tasks like sending invoices or payment follow-ups to help you win back time you can spend on other areas of your business.

08

Define A Reminder Schedule For Payments

Spending valuable time chasing your invoices? Setting a reminder payment schedule is vital to appearing professional and saving time. Following up on overdue invoices is stressful and, when done manually, can eat into your working hours. Setting clear reminders and payment deadlines is vital to saving yourself time as a freelancer.

09

Get To Grips With tracking your time

Do you know how long it takes you to complete tasks? An accurate picture of your tasks can help you manage your working hours and get the right project timelines. It also ties into your payments. Recording your timelines ensures you set accurate prices for your goods and services. Underestimate your hours, and you risk getting both underpaid and working extra hours to complete pieces of work.

10

Block Off Time

Blocking off chunks of time to focus on specific tasks can help you get into a flow state and manage your workload better. A flow state refers to becoming fully immersed in whatever you are doing. It describes when people achieve their best work with focus and clarity. Giving yourself allocated hours to focus on specific tasks can help you achieve a flow state and make the most of your time. Physically block off hours in your calendar to complete your projects.

11

Document Everything

Document all your workflows and processes. Identifying your business operations can help you identify where you can streamline and template your work. It is also great when your mind is blank, as you can refer back to something you have drafted previously as a prompt. Documentation is great to review as your business scales, as it can be used to train new employees or collaborators quickly and effectively.

12

Give Yourself Buffer Time

Even if it takes you three hours to complete a task, it doesn’t mean you should only give yourself three hours. Buffer time is essential as a freelancer. It protects you on days you feel tired and ill, days your boiler breaks or your internet goes down. You don’t need to cram your working days with constantly focused work. Give yourself some buffer time to protect yourself against life’s unforeseen events. 

If you are questioning the value of buffer time as part of your hourly rate, it is still essential. You and your clients would be much happier if you built in time for fact-checking, proofing, and project revisions.

Takeaways

It can be tough to manage your time as a freelancer. Fortunately, resources like project management software and financial advice can help you manage your time as a small business owner. Sticking to a routine, setting clear client boundaries, and managing your timelines are important resources for working effectively. There are also many chances to automate and save time, including drafting documentation, setting reminder schedules, and investing in automation. Try these tips today and see how it helps you manage your freelance business.

@hellolovelyliving on Pinterest

If you have a retail business, you should always be looking for new ways to improve it. You can not simply assume that just because you are doing fine now, that is how it will always be. In fact, with more and more businesses opening up all the time and plenty of competition all around you, this kind of thinking could even spell the end of your business; you will fall behind, and customers will move on to other stores that offer them what they are looking for and move with the times. 

As a retail business owner, you constantly need to be updating and improving your store or website (or both). It is not an easy thing to do, but if you want to be successful and stand the test of time, it is a challenge you will need to take on and work hard at. With that in mind, here are some of the ways you can improve your retail business; this should give you an idea about where to start with this ongoing task.

Know When Your Peak Hours Are 

Most stores will have busy periods and quieter times. If you want to improve your business, it is a good idea to find out when your peak hours are because once you know, you can choose to do a variety of things with that knowledge.  

One thing you can do is run promotions. You can choose to run them during the busy periods to ensure you stay busy, or you could run the promotions at quieter times to encourage more people in when normally sales would be slow.

Another idea is to use quieter times to work on tasks you might not have time to do otherwise. This could be updating your website, posting on social media, or even doing practical jobs like stock checks and tidying up your store. In this way, you can ensure that even if you are not busy with customers, you are improving your business nonetheless. 

You might already know your peak hours because you know when you are particularly busy. However, if you are unsure or you want to be certain, you only have to make a tally of customers throughout the day for a week or so. When you have this, you will immediately be able to see which times are busy and which are not, and use that knowledge to your advantage. 

Make It Easy For Customers To Buy From You

The last thing you want to do when you are a retail business is to put barriers in front of customers that will prevent them from buying from you. What you want is to make things as easy as possible. This is why you need to look objectively at how you run your retail business to ensure that you are not stopping potential customers from completing their buying journey; remember, you might be doing this accidentally, so it is wise to think carefully about it. 

One reason people might not choose to buy from you is that you do not offer their preferred payment method. You might be cash only, for example, or perhaps there is a charge for using a credit card. The best thing to do is to allow all kinds of payments; you will open up your store to many more people. The key is to find a reliable retail payment processing system that will give your customers as much choice as possible but will also work for you and your business. Take your time in discovering as much as you can about any potential method you want to put in place, and you will find more people who are happy to buy from you. 

Train Your Team

If you have employees working in your store, you must train them well. They need to be able to interact with customers positively, in order to make the experience a pleasant one. With so much competition, if a customer feels they are treated badly or even simply indifferently, they will not return to you, and they will go where they feel appreciated and have a more pleasant experience. Training your team in good customer service will certainly improve your retail business. 

You should also train your team in sales. Cross-selling and up-selling will increase your profits and if it is done well, your customers will not feel pressured and instead will feel as though they have been offered good advice and bought things that will help them. Everyone will be happy, and your store’s reputation will improve because of how well you treat your customers. Staff training should not just be a one-off thing that happens when they start the job; have it regularly, and your team will also feel valued.

Takeaways

Retail businesses must cope with more turbulent times as the online marketplace continues to explode. With so much competition, retail businesses must look to improve intangible things such as the overall customer experience and customer service. What stands out today is when companies establish a connection with their customer almost like a relationship. Consumers are becoming more and more conscious about their purchases, so a brand must stand for something more meaningful and make the buying process and brand experience more enjoyable. Ask yourself, “If I were a customer, what would my ideal experience be once I walk inside the store?”

Working your social media marketing business from here—wouldn’t it be lovely? @hellolovelyliving

Before we dive into the world of online digital marketing classes, we should first start with a few questions:

What is digital marketing?

Simply put, digital marketing is any marketing done electronically, be it online or even a digital poster on a sign in a store to reach consumers. Most digital marketing happens on the internet.

What types of digital marketing are there?

There are several types of digital marketing. One familiar type of digital marketing is SEO, or "search engine optimization". This is why when you enter a search query in the google search bar, the first few results are usually advertisements. Another type of digital marketing that people are most familiar with is social media marketing. We have all seen the "sponsored" posts as we scroll through our online news feeds. This is the use of social media platforms to promote a product or service.

there are classes I can take that teach me how to digitally market a particular product or service?

Yes. Traditionally, classes were taken on campus, but as mankind is ever-evolving into a digital world, classes can be taken more commonly online. Additionally, with the ongoing global pandemic where social distancing is not only recommended but mandated in most places, online digital marketing classes are progressively becoming more desirable versus taking a class on campus or through a local public library.

Another amazing benefit of online classes is flexibility

These days, the world is busier than ever. From an economic standpoint, it takes two incomes to financially support a family comfortably. By taking classes online, you are able to set a schedule that works for you to accommodate your daily demands. This allows flexibility in how you manage your time between any lectures that need to be watched, workshops and homework that need to be done, and exams that need to be taken.

Another big benefit that is huge in terms of the decision of whether to take classes online or on campus in a classroom setting is you can work on assignments and read on the go. Say you are on your lunch break at work; by taking your classes online, you can tote your device with you and do your work while you are on your breaks. The point is online classes not only allow for flexibility in scheduling but in how and where you work.

Now, this last point is crucial

Being that we are discussing online digital marketing classes, by taking them online, you are literally able to transfer what you have learned from the classroom to the practical application in real time. You are able to take things learned through the course of your classes and apply them right then to see how they apply as you go. Now, apps like Canva also enable you to create content such as social media posts and videos on the go making it easy to be efficient with your time.

Say you already have a business or something else that requires marketing of some type. By taking digital marketing classes online, you could theoretically plug in your real-life company or whatever you are marketing into the space where an example is used in the lesson. Then, you tackle two birds with one stone. You gain positive lesson experience for the class and promote the business that you are actively marketing.

Takeaways

It is easy to see how taking digital marketing classes online rather than in a traditional campus setting is the right approach to effectively gain knowledge and experience concurrently. With all of life’s distractions and the business of daily life in a fast-paced world, finding flexibility and something more suited to your individual lifestyle is essential in avoiding burnout. Thankfully, in an environment that is constantly evolving, there is a space for everyone to achieve work-life balance.

@hellolovelyliving at the Daniel K. Inouye International Airport in Hononlulu, HI. Discover things to do in Hawaii.

Aspiring for a job that provides the opportunity for travel is always a benefit no matter the position in question. As more and more people look for work that fulfills deeper personal aspirations that allow for greater experiences and freedom, the demand for such positions continues to increase. Depending on which industry you are in, you may just discover that there is an opportunity out there that could provide a way for you to travel for work.

For instance, if you are a nurse in the healthcare industry and have the desire to explore positions that will allow you to travel, one of the first things to start planning for is how to best become qualified for a travel nurse position so that your chances of getting hired are increased. Nursing is a heavily regulated industry, so when you are applying for a job, it is important to be aware of what makes a good travel nurse applicant.

Here are seven traits recruiters and employers look for in good K-12 staffing:

01

Flexibility

A travel-for-work position can mean greater flexibility with your hours as well as with the location in which you work, which is great for people who are open to more options. Additionally, you may be asked to work long hours and weekends, or perhaps no hours at all. You might also be asked to travel great distances, which means leaving behind friends and family while you are away from home. For many, this may seem daunting, but for some, this is an opportunity to recharge and create space for yourself to regain a sense of independence and exploration.

To be prepared to meet your needs as well as the requirements of the positions you will explore, it is a good idea to make a list of things you are flexible with and things you are not willing to negotiate. This will allow you to narrow down certain opportunities so that you come as close to what your ideal arrangement is. It is important to be flexible when it comes to becoming a travel nurse, so be prepared to step outside of your comfort zone when it comes to scheduling and available locations.

02

Independence

When it comes down to it, becoming a travel nurse requires a high level of independence. Whether it is finding housing or making friends in new cities or states, being able to do things on your own without anxiety will help you succeed as a travel nurse. Being able to adapt makes you more marketable in this type of job because you will be required to do it very often and with ease. If you are someone who gets anxious about doing new things outside of your comfort, this will not be a position for you unless you develop your ability to manage stress during frequent change. Now, if you are someone who loves the opportunity for change—this is the right position for you, and you will find joy in the process.

03

Patience

Nurses are expected to care for many people in a short period of time, so they must be able to handle high levels of stress. As mentioned previously, learning to manage stress during frequent change is crucial to your success in this position. When you pair the stress of adapting your life to new changes with on-the-job stress, if not managed well, you can really come up against a heavy load on your mental health. Developing patience will allow you to experience the highs and lows as they come and not allow everything to overwhelm you at once. When you focus on the now and handle things step-by-step, you are better able to meet the challenges ahead.

04

Communication Skills

As a travel nurse, you will be required to live away from home for extended periods of time. This will require you to nurture your relationships from far away, which means communication is essential. If you are a parent, this can mean that you must have strong relationships in place to weather the challenges of you not physically being present in the home.

Additionally, depending on your family size and household demands, being away will mean leaving your responsibilities in others’ hands. You must be prepared to hand over control of household duties and have the proper plan in place to ensure that things are taken care of while you are away.

In addition to good communication skills with your family, your communication skills also must extend into your job. Good communication skills are a great way to make your patients feel cared for. One way to improve your communication skills is by getting training and certifications through chaplain organizations to help your patients in times of distress.

05

Leadership Skills

Nurses are often in charge of other nurses, so it is important that you are able to manage your team effectively and lead by example during difficult situations. You will need to be prepared for emergency situations where your team needs to work together quickly without much instruction from management or other higher-ups.

Being able to quickly adapt to new work settings and people will be a strength that will help you jump right into your work requirements. Once you get a handle on systems and develop them for yourself, things will begin to fall into place, and you will increasingly grasp daily workplace challenges effectively and with a certain order amidst the chaos.

Takeaways

While there are countless factors that go into making a successful contract traveler such as experience, education, certifications, etc., five key qualities stand above the rest to prepare you for the endless changes and challenges that you will encounter. So long as you are ready and have the energy to experience different possibilities, you will be rewarded far greater in the grand scheme of things.

To receive the opportunity to travel for work is a dream that many people desire, yet few commit to or find. Here’s to taking the leap if you are seriously considering finding a position in your career field that allows you to travel. With planning and preparation, you will find what you are looking for and be exploring new cities and destinations in no time.