In today's fast-paced digital landscape, mobile devices have become ubiquitous, shaping the way that consumers interact with brands and consume content. As smartphones and tablets continue to dominate our daily lives, businesses must adapt their marketing strategies to effectively engage with on-the-go consumers. 

Mastering mobile marketing is essential for staying relevant and competitive in an increasingly mobile-centric world. This guide explores key strategies and tactics for marketers to effectively engage today's on-the-go consumers through mobile marketing initiatives.

Understanding the Mobile Consumer Landscape

Mobile devices have revolutionized consumer behavior, granting people unprecedented access to information, purchasing capabilities, and brand interactions on the go. Crafting effective mobile marketing strategies necessitates a deep understanding of the mobile consumer landscape. This section explores key characteristics and preferences of mobile consumers, shedding light on various aspects.

No. 1

Mobile Usage Patterns

Delving into the intricate nuances of how consumers utilize their mobile devices throughout the day is crucial.

Analyzing browsing habits, app usage trends, and shopping behavior offers valuable insights into consumer preferences and tendencies in the mobile realm. Understanding these usage patterns enables marketers to tailor their mobile marketing efforts effectively, ensuring that messages resonate with users at opportune moments.

No. 2

Location-Based Marketing

Location-based services and geotargeting have emerged as powerful tools for delivering personalized, contextually relevant messages to consumers based on their physical whereabouts.

Leveraging location data allows marketers to target consumers with hyper-localized offers, promotions, and notifications, thereby enhancing engagement and driving conversions. By harnessing the power of location-based marketing, brands can establish meaningful connections with consumers in real-time, fostering deeper levels of engagement and loyalty.

No. 3

Mobile Search Behavior

Mobile search engines play a pivotal role in the consumer's journey, serving as a gateway to discovering products, services, and local businesses.

Understanding how consumers interact with mobile search engines, including their search queries, preferences, and intent, is essential for optimizing visibility and driving traffic.By aligning mobile SEO strategies with consumer search behavior, marketers like Click Intelligence can enhance a brand's discoverability and relevance in mobile search results, ultimately driving organic traffic and conversions.

No. 4

App Engagement

Mobile apps have become integral to the consumer experience, offering convenience, personalization, and enhanced functionality.

Exploring the role of mobile apps in consumer engagement and loyalty unveils opportunities for brands to cultivate deeper relationships with their audience. Strategies for driving app downloads, optimizing user experience, and fostering retention are paramount for maximizing app engagement and achieving long-term success in the mobile space.

No. 5

Mobile Commerce Trends

The proliferation of mobile commerce (m-commerce) has transformed the way that consumers shop, ushering in a new era of convenience and accessibility.

Examining emerging trends in mobile commerce and understanding consumer preferences in the mobile shopping experience is essential for brands seeking to capitalize on this burgeoning market. Strategies for optimizing mobile websites, streamlining checkout processes, and leveraging mobile payment solutions can significantly enhance the mobile shopping experience, driving conversions and fostering customer loyalty.

Crafting a Mobile-First Marketing Strategy

In the ever-evolving landscape of digital marketing, adopting a mobile-first mindset is paramount for effectively engaging today's on-the-go consumers. This section elucidates key components of a robust mobile-first marketing strategy, underscoring the importance of optimizing marketing efforts for mobile devices.

No. 1

Responsive Web Design

An indispensable aspect of a mobile-first approach is ensuring that websites are designed responsively to accommodate various screen sizes and resolutions.

Responsive web design principles enable seamless navigation and optimal user experience across desktops, tablets, and smartphones. By prioritizing responsive design, businesses can cater to the diverse preferences and browsing habits of mobile consumers, enhancing accessibility and engagement.

No. 2

Mobile-Friendly Content

Crafting mobile-friendly content is imperative for capturing and retaining the attention of mobile users.

This entails creating concise, easily digestible content tailored to the constraints of small screens. Clear calls-to-action, streamlined navigation, and mobile-optimized images and videos are essential elements of mobile-friendly content that facilitate seamless interaction and encourage user engagement.

No. 3

SMS Marketing

SMS (Short Message Service) marketing presents a direct and effective channel for reaching consumers on their mobile devices.

Leveraging SMS marketing enables businesses to deliver targeted promotions, alerts, and reminders directly to consumers' mobile phones, fostering real-time engagement and driving conversions. By capitalizing on the immediacy and ubiquity of SMS communication, businesses can establish direct lines of communication with their audience and deliver personalized messages that resonate.

No. 4

Mobile Advertising

Embracing mobile advertising is pivotal for effectively reaching and engaging mobile audiences.

Various mobile advertising formats, including display ads, native ads, and in-app ads, offer diverse opportunities for capturing consumers' attention and driving conversions. By deploying strategic mobile advertising campaigns, businesses can enhance brand visibility, drive traffic, and generate leads among mobile users, thereby maximizing their marketing ROI.

No. 5

Social Media Marketing

Social media platforms serve as pivotal touchpoints for engaging mobile audiences and driving brand awareness.

Tailoring social media marketing efforts to cater to mobile users involves optimizing content for mobile viewing, leveraging mobile-friendly ad formats, and actively engaging with consumers on mobile platforms. By aligning social media strategies with mobile consumption habits, businesses can foster meaningful interactions, build brand loyalty, and cultivate a loyal community of mobile followers.

Engaging Consumers with Mobile Apps

Mobile apps serve as an indispensable component of a comprehensive mobile marketing strategy, offering unparalleled opportunities for engaging with consumers and fostering brand loyalty. This section delves into effective strategies for leveraging mobile apps to drive engagement and maximize brand impact.

No. 1

Developing a Branded Mobile App

Creating a branded mobile app provides a unique avenue for delivering value to consumers while reinforcing brand loyalty.

By offering exclusive content, rewards, or utilities through the app, businesses can incentivize downloads and foster ongoing engagement with their brand.

No. 2

App Store Optimization (ASO)

App Store Optimization (ASO) is critical for enhancing app visibility and driving downloads.

Optimizing app store listings with relevant keywords, compelling visuals, and positive reviews increases the likelihood of app discovery and encourages users to download and engage with the app.

No. 3

Push Notifications

Push notifications are an effective tool for engaging app users in real-time and driving ongoing interaction.

By delivering personalized messages, updates, and promotions directly to users' devices, businesses can maintain constant communication, encourage app usage, and drive retention.

No. 4

In-App Advertising

Monetizing mobile apps through in-app advertising offers a lucrative revenue stream while ensuring a positive user experience.

Incorporating various ad formats such as banner ads, interstitial ads, and rewarded video ads enables businesses to generate revenue while providing value to users.

No. 5

App Analytics

Leveraging app analytics tools is essential for gaining insights into user behavior, measuring app performance, and optimizing marketing efforts.

By tracking key metrics such as app downloads, user engagement, and retention rates, businesses can identify areas for improvement and refine their mobile marketing strategies for maximum impact.

Measuring Success and Optimizing Campaigns

Measurement and optimization are critical components of any mobile marketing strategy.

The key performance indicators (KPIs) and strategies for measuring success and optimizing mobile marketing campaigns include:

• Mobile Traffic and Conversions - Tracking metrics such as mobile traffic, bounce rates, and conversion rates to assess the effectiveness of mobile marketing initiatives and identify areas for improvement.

• App Engagement and Retention - Monitoring app engagement metrics such as session duration, frequency of use, and retention rates to gauge app performance and user satisfaction.

• Return on Investment (ROI) - Calculating the ROI of mobile marketing campaigns by measuring the revenue generated from mobile channels against the cost of acquisition and campaign expenses.

• A/B Testing - Conducting A/B tests to compare different variations of mobile marketing assets, such as ad creatives, landing pages, and messaging, and identifying which performs best.

• Continuous Optimization - Iterating and optimizing mobile marketing campaigns based on data insights and performance metrics to improve results over time and maximize ROI.

Takeaways

In conclusion, mastering mobile marketing is essential for businesses seeking to engage today's on-the-go consumers and stay competitive in the digital age. By understanding the mobile consumer landscape, adopting a mobile-first mindset, leveraging mobile apps, and measuring success, businesses can create effective mobile marketing strategies that drive engagement, foster brand loyalty, and achieve measurable results. Embracing mobile marketing isn’t just an option, it's a necessity for success in today's mobile-centric world.

With diabetes becoming increasingly prevalent, finding new, effective management strategies is crucial. If you are someone who is dealing with this condition, you may have experienced feelings of hopelessness and defeat.

Fortunately, you will soon discover that managing diabetes is not just about the medicine you take, but also the simple changes you make in your daily life.

With exciting advancements in technology and practical lifestyle adjustments, you can take control of your journey with diabetes. A brighter future is ahead, so stay hopeful and dedicated to making progress, and managing your condition will get easier in time.

In this article, we will discuss these innovations and habits in detail, showing you how incorporating tech into your daily routine can transform your diabetic care. 

Tech Advancements for Diabetes Management

No. 1

Digital Monitoring Tools 

Digital monitoring tools, especially Continuous Glucose Monitors (CGM), are revolutionizing how people manage diabetes. These gadgets track your glucose levels 24/7, without needing constant finger pricks. Imagine having a tiny assistant that monitors your sugar levels, giving you peace of mind. 

Interestingly, the FreeStyle Libre 2 system is getting popular among people for the same reason. By ordering a FreeStyle Libre 2 system, people are unlocking a new level of freedom in diabetes management. This tool helps you understand the impact of food and activity on your glucose levels, making it easier to make informed decisions. 

The benefits? Less guesswork and more control over your health, all with the convenience of a glance at your device.

No. 2

Smart Insulin Pumps and Pens 

Smart insulin pumps and pens are like your personal diabetes assistants, making insulin management smoother and more precise. These devices are designed to deliver insulin to your body in a way that closely mimics natural insulin release. 

The biggest perk? They can adjust the amount of insulin delivered based on your current needs, which means you are less likely to have those pesky highs and lows. For you, this means not having to stress about manual injections throughout the day. 

Instead, you get a more consistent blood sugar level, making it easier to keep your diabetes in check. It's all about simplifying your daily routine while keeping your health on track.

No. 3

Mobile Health Apps 

Mobile health apps are like having a mini-doctor in your pocket, always ready to help you manage your diabetes more effectively. These apps can track everything from your blood sugar levels, diet, and exercise to your medication schedule.

They remind you when it's time to check your glucose or take your meds, making it easier to stay on top of your health. Plus, some apps even offer personalized advice and connect you with communities of people just like you. It's about making diabetes management a part of your daily routine without it feeling like a chore. 

Lifestyle Modification for Diabetic Management 

No. 1

Dietary Changes  

Dietary changes play a big role in taking care of your diabetes. It's like fine-tuning your eating habits to make sure your body gets what it needs without the extra sugar spikes. 

To get it right, talking to a nutritionist can be a game-changer. They can tailor a meal plan just for you, considering your specific health needs. Adding foods rich in fiber, like whole grains, fruits, and vegetables, is a good start for a healthier you. 

Also, lean proteins and healthy fats are your friends. Remember, it's not just about removing things from your diet; it's about adding the right options to keep your blood sugar levels steady. 

No. 2

Regular Exercise 

Regular exercise is key in managing diabetes, acting like a natural medicine for your body. It helps lower blood sugar and improves your body's use of insulin. You don't need to do heavy workouts; a mix of activities works best. 

Walking, swimming, or cycling can boost your heart health, while strength training builds muscle and improves insulin sensitivity. Even adding simple stretches or yoga can help with flexibility and stress reduction. 

Finding exercises you enjoy will make you more likely to stick with them. Even a little movement each day can make a big difference in managing your diabetes. Easy to start, right?

No. 3

Stress Management 

Stress can be a sneaky troublemaker for your sugar levels, pushing them higher than you'd like. That's why learning to chill out is super important in managing diabetes. 

Simple stress reduction techniques can make a big difference. Try deep breathing exercises, which you can do anywhere, anytime, to calm your mind. Or, give meditation a shot. Even a daily walk or listening to your favorite music can help melt the stress away. 

By keeping stress in check, you help keep your blood sugar levels more stable.

Takeaways

We hope the above tips help you manage diabetes with ease. These advances mean you're not just reacting to your diabetes but staying a step ahead of it. Whether it's keeping tabs on your sugar with the latest gadgets, making smart food choices, or squeezing in some exercise, it all adds up to a healthier you. Remember, every little change can lead to great improvements in your diabetic care. 

If you run historic daytime tours, you’re probably well-versed in your area’s heritage. There is a lot of effort and storytelling involved in this activity. Additionally, you will need the relevant permissions and bookings to carry out your tours without any hitches—along with taking into account the transportation and refreshment costs you will have as well. Ensuring that you have everything prepared for your tours well in advance will set you up for success.

To increase your reach, first, you will want to set up a website and list your historic daytime tours there. Once you have everything organized, you can move on to marketing. If you don’t promote your tours, well, they won’t be successful. So, in this article, we have prepared a few tips to help you along:

No. 1

Make attractive posters

Historic daytime tours involve many sightseeing opportunities. So, you must visualize the environment you want to showcase to your audience. Make posters that showcase the attractions you will visit on these tours. Select attractive pictures, and use them to make travel posters. The templates on PosterMyWall will help you get the layout right, making things easier for you. 

Share these posters on your social media platforms, and print copies that you can post and pass around to prospective customers. Put these printed copies up around town, especially in places people frequent. Try to put these up near local schools and community centers as well. 

No. 2

Share highlight videos

To market your historic daytime tours, visuals are important. People will want to see what they can expect before booking their sightseeing tours with you. So, make a few highlight videos of your tours. Make one for each tour you offer, and give some historical context as well. 

Additionally, in an informative way, you will need to communicate that you will visit the same sites that are featured on your tours. Share these videos on your social media platforms such as Instagram Reels and TikTok. To increase your reach, you may also want to put them up on your YouTube channel as well. 

No. 3

Inform your audience

Historical tours include a lot of sharing of information and opportunities to educate your audience. So, why not include a bit of that in your marketing as well? When you contextualize your day tours with interesting stories and lore, more people will want to visit. You can also find out if the sites you’re visiting have been mentioned in any popular legends or fiction. 

For example, Hever Castle in Edenbridge, UK, was the childhood home of Anne Boleyn. While people may not know the complete factual history of her, the scandals and stories surrounding her ill-fated marriage with Henry VIII are popular all over the world. Thus, it is a popular tourist area. So, contextualize your day tour stops with interesting tidbits of history and lore. 

No. 4

Work with local influencers

Work with local influencers to promote your historic daytime tours. Have a special influencer event where you take a few of them to several selected destinations. Have them publish videos where they talk about their experiences on these tours with their audiences.

In doing so, this will help you access a wider audience while showcasing the services you offer. It will also spur potential customers’ interest, especially if the influencers express their excitement and positive feelings about your tours. 

No. 5

Talk to local schools

Schools and community centers are a great opportunity to market your tours. So, arrange school visits and prepare a fun video about your daytime tours. Show these in an assembly to students, or talk to the school administration to arrange school trips. 

This will allow you to reach high-volume bookings for your daytime tours and will also nurture a love for history in younger audiences. What could be better—reach out to parents as well, and let them know about the family-friendly tours you offer. 

No. 6

Highlight other local attractions

When you market your daytime tours, avoid talking only about what people will see on your tours—also inform them about surrounding attractions such as shops, museums, or other popular locations. This will attract them to the area, and make it more likely that they’ll book a tour with you. 

If you market the area right, they may even opt for multiple tours. So, talk about the area you operate in, its historical significance, and what it has to offer for visitors in addition to what you will be showcasing. Include images and recommendations for dining, accommodations, and visits, and take the guesswork out of what to do in the area.

No. 7

Share testimonials

Whenever you conduct a tour, also ensure that you get customer reviews. If people are willing, make short videos where they talk about their experience with you. Then, share these testimonials online, on social media and other platforms. 

Encourage people to rate you well on tourism websites like TripAdvisor. Share these ratings and reviews on your social media. These testimonials are a useful resource that will help people browsing through these websites find you and consider your tours. 

Takeaways

There are many ways you can promote your historic daytime tours. First and foremost, ensure that you are knowledgeable about the areas that you are promoting, and tailor memorable experiences for your visitors. By following a winning formula that will attract customers, you can rest assured that your business will flourish.

You may be hesitant to go on vacations and use your time off from work to travel. While traveling in and of itself may appear to be a costly endeavor and can present you with stressful moments, it does not have to be that way, and there are many ways around these concerns.

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If you are thinking about taking a trip, but need that extra push, you have come to the right place to gather some pointers. Read through the following tips for planning your next getaway so you can have a fun and enjoyable, but most importantly, smooth experience on your vacation.

No. 1

Think About What You Want to Do

One tip for planning your next getaway is to think about what you want to do and how you want to spend your time. For example, maybe this year you choose to head out on a road trip instead of getting on an airplane. In either case, do your research on possible destinations in greater detail. Also keep in mind, where you go and what you do will depend on who you are traveling with as well as the time of the year you decide to travel.

No. 2

Prepare A Budget

Take the time to think through your finances in advance. Prepare a travel budget and decide how much you want to spend and how much you need to spend. In doing so, you can avoid overpaying and coming home feeling guilty about how much money you put toward your trip. You will need to set aside money for travel and will want to have extra cash for spending as you please once you arrive at your final destination. Your budget will help dictate the possible places you may want to travel to as well as setting the basis of what you can afford.

No. 3

Consider Your Options for Accommodations

There are many different options when it comes to where you can stay these days when traveling. You don’t have to always choose to sleep at a hotel. For example, there are vacation homes you can rent out that will be equipped with a kitchen you can cook in along with all of the amenities you would expect. If you will be camping, maybe renting a camper or pitching a tent are options to consider. On the other hand, if you will be gone for an extended period and want somewhere comfortable to retreat to, you can book a room at Roost Hotel Tampa. This is a great option if you know you will be away from home for an extended period of time.

No. 4

Read Online Reviews

Spend time combing through and reading travel reviews online as you create your travel itinerary. Learn about what other travelers did or did not like about the destination you are considering. Also, think about what activities or excursions you want to do on your trip. To be extra sure, see what other travelers have to say about these options before you book a spot. It is a good way to avoid spending your money and wasting time on activities that are not worth it or right for you.

No. 5

get travel rewards

The new era of travel is upon us, and earning free travel rewards is an opportunity you can take advantage of to cut down on the costs of traveling. Hopper is one platform leading the revolution. They make it possible to earn rewards called “Carrot Cash” through in-app activities, which can be redeemed on travel bookings prepaid on the Hopper app.

One unit of Carrot Cash, when redeemed on purchases on the Hopper app, is equivalent to applying 1 US dollar toward the same purchase. What this means is, you can now travel for free. In addition, there is no reason to pay the market rate as travel discounts abound with Hopper’s most accurate price predictions and deals from their algorithms and relationships with travel partners like tourism boards. Sign up for Hopper now, and get $25 toward your hotel booking.

Takeaways

Heading out on your next adventure does not need to be an arduous task. In preparing and planning before you head out on your next trip, you can avoid many surprises and guarantee smooth sailing once you embark on your travels. While this is not an exhaustive list, these tips will give you a good starting point on what you should be doing and thinking about. Most importantly, by having your trip planned out well in advance, you will be able to truly relax and recharge on your next vacation.

As more and more people around the world discover the importance of travel for health, road trips, in particular, are drawing many new discerning travelers. The choice to travel almost exclusively via road trips is largely becoming the mode of choice. The increase in travel costs, combined with waiting times at airports and possible delays can make driving to one’s destination more enticing than ever.

You may want to embark on a new adventure after coming out of an outpatient drug rehab clinic or you may want to get the taste of a new country. Whatever it might be, it is best to plan well for your first road trip experience.

In addition to that, discovering the world at large through taking advantage of nearby destinations, makes traveling accessible to anyone who is willing to step outside of their comfort zone. Traveling on road trips is also a great choice for those who are often deterred from traveling to far-off destinations due to work or family constraints.

If you are someone who has ever considered taking a road trip but has not taken the leap yet, there is no better time than now to start. To help you on this journey, if you have never planned a road trip before, there is a bit more to it than tapping in a postcode and heading out on the road. 

In this article, we will discuss several key details for you to prepare for as you plan for your first road trip.

No. 1

Route

The moment you consider taking a long drive anywhere, you should plan your route accordingly. Planning your route means you must start to do a bit of research. Consider any roadside hazards to expect, routes where you will encounter cities or traffic, and any impending dangers that are scheduled to occur including weather warnings. With the aid of Google Maps, you can even view and walk through the whole route in 3D several times prior to your trip to familiarize yourself with and get a better understanding of the route. 

Furthermore, you will need to look up and plan a backup route. If there is unexpected roadwork or other hazards that will affect your trip, you have another route on standby. This will provide peace of mind knowing that you will not ever be in a position of being stuck somewhere that is unfamiliar to you. You can simply proceed to the next route easily and seamlessly. 

Here are some route planners to use: 

• Google Maps

• Roadtrippers: Trip Planner

• Waze

In addition, always have a road atlas as a backup in your vehicle, and mark the pages in advance for further security for added peace of mind.

No. 2

Car Prep

To prepare for your upcoming road trip, inspect your vehicle to make sure everything is in working order. A road trip will require your car to be in good working condition to avoid causing any unexpected vehicle maintenance issues to arise.

Things to have a look at:

• Routine inspection: Is your vehicle current? If not, take it in and have it checked.

• Oil: Ensure your vehicle is up to date with an oil change.

• Brakes: Ensure that your brakes are not needing an immediate replacement.

• Tires: Check your tire tread condition.

• Windshield: Check for cracks, and working wipers, and ensure that your wiper fluid is full.

• Headlights: Ensure your headlights are working properly.

• Vehicle tags: Ensure that your vehicle insurance and registration are current.
  

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No. 3

Emergency Kits

No one likes the idea of being in an accident or in an emergency, but if you are unprepared, and it happens, the experience is always much worse. Important documents should always be kept handy. These include your vehicle insurance card, registration, and license, which should be stored in your vehicle along with emergency numbers, medical information, and a personal injury lawyer number to cover all of your bases.  

Here are a couple of extra things: 

• Water to drink and for your vehicle

• Snacks that are non-perishable

• Blankets, pillows, and socks 

• Cash and coins

• Spare tire (get it checked in the BET check)

• Jump starter battery or cables

• Chargers for your devices

No. 4

Fun Extras 

Road trips can be long, and you do need to get out of the vehicle to stretch your legs regularly, so what better thing to do than pick some fun side trips along the way? Side trips are a great opportunity to see places that you might not usually get to see. There are some very interesting places outside of the city limits, and you can start collecting trinkets from gift shops along the way.

No. 5

Prepare for added Miles 

Whatever the route planner tells you, it is important to add additional miles to be safe. Detours, traffic, and extra stops will use more gas than you think, so try to budget for more than is on the mileage estimation. Not only that but adding more miles will mean you are more mentally prepared to be in the car for longer if necessary. 

If you are heading out on two wheels rather than four, here is a guide for you: Travel Tips and Advice for Solo Female Motorcyclists. 

No. 6

Find local deals

With a bit of research prior to your road trip, you can find many cost-saving deals that could help with expenses during your trip. Take, for instance, local promotions for restaurants that you would not know about unless you had searched them up prior to your trip. In Las Vegas, for example, you can find deals such as all-you-can-eat sushi and sashimi at Neko Supremo in Chinatown for just $25.95 for lunch, $29.95 for dinner, and $21 after 11 p.m. Many establishments also offer reverse happy hour or bottomless mimosas, which can all add up to huge savings when you travel. 

Takeaways

When thinking about planning for your first road trip, it is always best to cover all bases to ensure that you have your focus on enjoying your trip once it rolls around. While various unexpected events will surely arise along the way, with some planning, you will be in a better position to approach any obstacles with ease. The whole purpose of your trip is to get away to experience something new and exciting, so once you have everything in order, you will feel a lot freer to let your hair down and enjoy all the fun times ahead.

THE LIST

TRAVEL

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Hopper

Hopper is the #1 most downloaded travel app in North America and an accredited travel agency. They partner with airlines, hotels, homes, and car rental providers across the globe so you can feel confident you are booking the perfect vacation at the best price.

They aspire to be the world’s best—and most fun—place to book travel, and they have helped over 100 million travelers save. They make the most accurate price predictions because their algorithms process and archive trillions of data points. Every day, Hopper analyzes over 30 billion price points in real-time so you’ll never miss a deal.

In addition, every time you book with Hopper, they plant 2 trees for free on your behalf to help offset the carbon footprint of your travel as part of their Hopper Trees program.

Get rewarded for traveling with Hopper! Sign up for Hopper, and get $25 off flight, hotel, and car bookings when you use code: hellolovelyliving